🎧 Why 86% of Podcast Listeners Remember Ads Better: New Marketing Frontiers Revealed

Today's newsletter is (once again) powered by Podwires Marketplace. The Podwires Marketplace is an easy platform to find top podcast service providers and podcast producers. We've handpicked them and we're ready to bring your big or small project ideas to life. Together we can easily achieve your business goals!

Discover podcast experts who understand your market and can effortlessly help you grow your business.

Learn more right on the home page → https://marketplace.podwires.com

Podcast advertising has come a long way from simple host-read spots, featuring nearly 100 million Americans tuning in each week. Innovative brands produce experiences that blur the line between entertainment and ad as true crime narratives and social interactive campaigns take center stage for this format in engaging listeners.

Matt Casey, Audacy's VP of podcast partnerships, spoke to how leading brands are transforming podcast advertising through new and innovative tactics, such as next-generation host reads, cross-platform sponsorships, social media integrations, and improved video units. The Edison Super Listeners Report brings this into perspective, showing that a majority-86%-of frequent listeners report superior recall of podcast ads compared to any other channel.

The Key Points:

• Almost 100 million Americans listen to podcasts on a weekly basis

• 86% of frequent podcast listeners have better ad recall than any other medium

• Brands are creating thematic integrations that organically fit within podcast storytelling

• Podcast advertising effect is extending with cross-platform content sponsorships.

• Video-enhanced podcast ads are emerging as a powerful new marketing format

The Big Picture: For podcasters and producers, this means more creative freedom and better monetization opportunities. Since they can now offer advertisers multiple ways to reach audiences-from traditional host reads to complex multimedia campaigns-it can mean more revenue per episode. For the industry at large, these innovations are attracting bigger advertising budgets, which helps fund better production quality and enables more creators to make a living from podcasting. Its influence spreads outside of audio, opening up more routes for growth in video content, social media engagement, and cross-platform storytelling.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires