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🚀Why ARN Media still wants SCA’s Triple M ?

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👋 I’m Miko and welcome back to Podwires.

Today’s issue takes 5 minutes to read.

View the most recent podcasting news and share any thoughts you may have about it, including opinions or stories you would like to share. We would be pleased to include your written content in our newsletter; it will adhere to our editorial guidelines. Kindly send me an email.As always, contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Let’s dive in on today’s newsletter.

Today's Daily Brief
  • 🎧The BBC's proposal to run ads on UK podcasts and its disastrous impact on the industry

  • 🔥Adelaide Expands Publisher Tools to Include Audio Attention Measurement

  • 🚨The Trump trials and election coverage are expected to fuel an increase in radio use in 2024.

  • 🌏 Podcast Recommendation: Discovering Dad

  • 🛠️Podcast Events & Toolbox

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🎧The BBC's proposal to run ads on UK podcasts and its disastrous impact on the industry

low angle photo of BBC Scotland building under blue sky

In an open letter to to Lucy Frazer, Secretary of State for the Department for Culture, Media & Sport , a group of twenty media companies warned of the "disastrous impact" the BBC's plan to take on advertising would have on the industry.

The BBC receives ÂŁ3.8 billion in funding from licence fees to support its services. The main source of funding for commercial media companies, including those in radio, television, news, and podcasting, is advertising.

If the BBC started pursuing advertising revenue, this would be a major blow to its bottom line. Commercial operators would naturally be less able to invest in services and content for viewers as a result. [Read more]

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🔥Adelaide Expands Publisher Tools to Include Audio Attention Measurement

Adelaide for Publishers (AFP) has expanded with new features for audio attention measurement and activation. Adelaide is the leader in attention-based media quality measurement.

Expanding upon AFP's initial launch for digital web channels, NPR, SiriusXM Media, and Westwood One are now official launch partners for this initiative in Adelaide. This improvement to Adelaide's publisher toolkit gives audio media owners the ability to monetize their high-attention offerings on terrestrial radio, podcasts, and streaming audio while also improving delivery against client KPIs. [Read more]

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a message from our sponsor

đź’Ą Attention, podcasters!

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Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨The Trump trials and election coverage are expected to fuel an increase in radio use in 2024.

In 2023, radio usage in the United States fell by 0.7% overall, according to PQ Media's recently released annual "Global Consumer Media Usage Forecast 2024-2028". With 11.4 hours per week, up a predicted 1.1%, radio is predicted to be back in the black this year. The coverage of the trials involving former President and Republican candidate Donald Trump, as well as the Senate and presidential elections, is to thank for this. [Read more]

IN PARTNERSHIP WITH
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👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

PODCAST EVERYWHERE
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Podcast Recommendation

A cautious single dad, his rebellious teen daughter and nerdy tween son embark on a thrilling journey full of secret lives, hidden treasure, devious villains and a family curse. Starring Broadway and TV stars, Adam Godley, Christopher Sieber, Alexa Nisenson, and Banks Pierce. [Read more]

This section is updated on a regular basis. View more, feel free to add yours

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movers and shakers
  • Variety has confirmed that Julie McNamara, a senior podcast content executive at Spotify, is departing the company.

  • Amanda Brown has been appointed to the Strategic Advisory Board of Mission Based Media, an integrated digital media and health content company that specialises in podcasts. Amanda has over 15 years of executive experience in a variety of media sectors. She is well-versed in strategy, content creation, and team management for print, digital, audio, and television platforms.

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  • Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!đź“… Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group sessionđź“Ť VIRTUAL

  • Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.đź“… Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paidđź“Ť Salsa Temple, UK

  • Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studiosđź“… Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Freeđź“Ť WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

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Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

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  • To dispel the most common misconceptions about audio in the media and highlight its benefits, Audacy has published a new Marketer's Guide to Audio.

  • Podcasting pastor Amy Meyer shares seven tips for anyone interested in producing their own podcast.

  •  4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives. 

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Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

  • 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

  • đź“Ľ Tubebuddy - is a complete tool for YouTube channel management and growth.

  • đź“ą VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

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đź‘€ Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

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More on Kangaroofern Media Lab

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