🚀YouGov Survey Shows Four in Ten Listen to Podcasts for Over an Hour Weekly

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 I’m Miko and welcome back to Podwires

View the most recent podcasting news and share any thoughts you may have about it, including opinions or stories you would like to share. We would be pleased to include your written content in our newsletter; it will adhere to our editorial guidelines. Kindly send me an email.As always, contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Let’s dive in on today’s newsletter.

• 🎧Travel Industry Boosts Podcast Ad Spending by 63% in 2023

• 🔥YouGov Survey Shows Four in Ten Listen to Podcasts for Over an Hour Weekly

• 🚨 Podcast Insight : Podcasting and Streaming Audio Drive Audio Growth

• 🌏 Podcast Recommendation: American Friction

• 🛠️Podcast Events & Toolbox

🎧Travel Industry Boosts Podcast Ad Spending by 63% in 2023

The travel sector has experienced a surge in activity following the pandemic, resulting in an increase in advertisements during the spring season as Americans prepared for their summer travel plans.

However, as the pent-up demand is gradually returning to its usual patterns, the industry is intensifying its marketing endeavours, which is proving beneficial for podcasters, according to Magellan AI. Ad spending on podcasts in the travel category experienced a significant 63% increase between February and March, surpassing the 36% month-to-month growth observed in the same period last year. [Read more]

🔥 YouGov Survey Shows Four in Ten Listen to Podcasts for Over an Hour Weekly

Podcast consumption, which originated in the United States, is still growing globally. According to YouGov, four out of ten listeners in 47 countries surveyed in its most recent global survey on the growth of podcast consumption say they listen to podcasts for more than an hour a week. 10% of respondents claim to listen to podcasts for more than ten hours every week. It seems that 39% of Americans who responded to a YouGov survey say they listen to podcasts on a weekly basis. This represents American podcast listeners accurately. However, podcast adoption has been slower in Canada. Of them, only 31% listen for more than an hour a week. South of the border, things are not the same. According to a YouGov survey conducted in Mexico, 48% of respondents said they listen to podcasts once a week. [Read more]

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Podcasting and Streaming Audio Drive Audio Growth

Global media consumption increased by just 0.3% in 2023 to an average of 56.2 hours per week, according to a new PQ Media analysis of media usage worldwide.

This comes after a 3% increase in end-user media time in 2022, which PQ Media attributes to the FIFA World Cup, the Winter Olympics, and elections that were held in many of the world's 20 largest media markets.

According to PQ Media, podcasting and streaming audio subscription services are driving the growth of audio, which is still the second most popular medium globally. Globally, digital media accounted for 37.5% of all media time in 2018, up from 27% in 2018, according to PQ Media. It also highlights the fact that more than half of all media consumption occurs in a number of nations, including Spain, the Netherlands, and South Korea, where digital media usage is prevalent. [Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Cumulus has an additional three years to reimburse lenders for $326 million. But Shareholders Reject Executive Compensation

• The Radio Academy ARIAS 2024 announces... Annie Nightingale to be honoured with Pioneer Award posthumously

• As per Buzzsprout's global download statistics, Spotify has emerged as the most popular podcast platform in terms of downloads for the first time. With 39,577,771 or 36.6%, Spotify passed Apple Podcasts for the first time.

Does what’s going on in the American Election scare and bemuse you in equal measure?

Want to know what Biden and Trump are up to – without tearing your hair out?

Then you need to listen to American Friction – the brand new podcast about the countdown to the big vote in November –from the makers of Oh God, What Now?, The Bunker and Paper Cuts.

Every Friday, we’ll speak to leading experts and blockbuster commentators from the United States to explain the latest news and the big issues behind the vote with hosts Jacob Jarvis (ex-Newsweek), Chris Jones (Podmasters) and Nikki McCann

This section is updated on a regular basis. View more, feel free to add yours

• Emily Copeland of ARN is appointed by ABC as the head of music for all six platforms.

• Novel Audio, a BPA-winning podcast production company, named Craig Strachan, former Amazon music global head of podcast industry, as its CEO. Strachan is also a judge for this year's awards.

• The Magic of Podcasting: How Brands are Finding Success with the Right Podcast Partner. Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel.📅 Thursday, May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST🚀 TINK🎫  PAID📍 360 Madison Avenue , NY & IAB.com

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Spotify is prepared to fight for advertising on videos, according to Mark Stenberg. Announcing 500,000 video podcast uploads, the company made its debut at NewsFronts.

• Audible Tests Lower-Priced Plan in Possible Response to Spotify by Ashley Carman. In Australia, Audible by Amazon.com Inc. is testing a more affordable audiobook subscription as a potential reaction to Spotify Technology SA's entry into the market.

•  Why So Many Branded Podcasts Fail By Steven Goldstein. Last week, I had the pleasure of leading a panel with Signal Hill’s Jeff Vidler and Amazon’s Andrea Marquez at the Brand Podcast Summit, which was assembled expertly by Harry Morton of Lower Street. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.