What is Drip
Drip is a marketing automation platform built specifically for ecommerce and B2C businesses selling digital or physical goods online. It enables brands to create behaviour-triggered email and SMS campaigns, build complex multi-step automation workflows with a visual drag-and-drop builder, and segment audiences dynamically based on purchase history, browsing behaviour, and engagement data — all without requiring technical expertise.
The platform integrates with over 50 ecommerce tools including Shopify, WooCommerce, and BigCommerce, and provides revenue attribution dashboards so marketers can see exactly which campaigns drive sales rather than just clicks. Pre-built workflow templates cover common ecommerce scenarios such as welcome series, abandoned cart recovery, post-purchase follow-ups, and win-back campaigns.
Reviewers consistently praise Drip’s visual workflow builder, advanced segmentation, and responsive customer support, while noting that the platform carries a steeper learning curve for beginners and that costs can escalate significantly as contact lists grow. Drip positions itself as delivering enterprise-level automation capabilities at a price accessible to small and mid-market ecommerce businesses.
Key Features
- Visual drag-and-drop workflow builder for multi-step automation
- Real-time behaviour-based segmentation using store and customer data
- Email and SMS marketing with unlimited sends on paid plans
- Pre-built ecommerce workflow templates (abandoned cart, welcome series, win-back, post-purchase)
- Onsite forms, popups, and quizzes for zero-party data collection
- Revenue attribution dashboards showing per-campaign sales impact
- 50+ integrations including Shopify, WooCommerce, and BigCommerce
Why we like it
- Revenue attribution built in — see exactly which emails drive sales, not just opens
- All features available at every pricing tier; no artificial feature-gating
- 50+ ecommerce integrations with Shopify, WooCommerce, BigCommerce and more
Pros & Cons
Pros
- Visual workflow builder praised as intuitive and accessible to non-technical users
- Advanced segmentation and behaviour-based triggers give granular targeting control
- Customer support rated highly — described as knowledgeable and responsive
- All features included at every pricing tier with no feature-gating by plan level
Cons
- Steep learning curve for beginners new to marketing automation
- Pricing escalates significantly as contact lists grow, becoming costly for rapidly growing businesses
- Reporting and analytics considered weaker than some competing platforms
Who is using Drip
Ideal for small to mid-market ecommerce and DTC brands that want sophisticated, behaviour-based email and SMS automation without enterprise-level complexity or cost.
- Ecommerce stores on Shopify, WooCommerce, or BigCommerce seeking automated email marketing
- DTC brands wanting behaviour-triggered campaigns tied to purchase and browse data
- Online retailers running abandoned cart recovery and post-purchase sequences
- Digital product sellers and course creators nurturing leads through automated funnels
- Small to mid-market ecommerce businesses needing enterprise-level automation at accessible pricing
Drip Pricing
Subscription
14-day free trial, no credit card required. Paid plans start at $39/month for up to 2,500 contacts with unlimited email sends. Pricing scales by subscriber count; example tiers cited by reviewers include approximately $89/month and $154/month as lists grow. Custom pricing applies above 180,000 subscribers. Live chat support included on $99/month+ plans.
Pricing details may change. Check the official website for the latest information.
What makes Drip unique
Unlike general-purpose email platforms, Drip is built exclusively for ecommerce and B2C businesses, with every feature — segmentation, triggers, templates, and integrations — oriented around purchase behaviour and revenue attribution. Reviewers note that competitors like Klaviyo offer comparable ecommerce specialisation but with a more extensive template library and deeper analytics, while tools like ActiveCampaign and Mailchimp serve broader audiences but lack Drip's depth of ecommerce-native workflow logic. Drip's single-plan pricing model (all features at every tier, scaled by subscriber count) is also cited as a differentiator versus platforms that gate advanced features behind higher tiers.
Drip Alternatives
Klaviyo, ActiveCampaign, Omnisend, Mailchimp, ConvertKit
Reviews & Ratings
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