What is AudioGo
AudioGo is a self-serve audio advertising platform operated under SiriusXM Media’s AdsWizz that enables businesses of any size to create, schedule, and run audio ad campaigns across major streaming platforms including Pandora, Spotify, SiriusXM, SoundCloud, iHeartRadio, TuneIn, and more. Its publisher network reaches over 170 million unique listeners in the US and Canada in both English and Spanish, with access to thousands of top podcast shows and digital radio stations. The platform is designed to democratize audio advertising by lowering the barrier to entry — campaigns can start from as little as $250, and businesses without existing audio creative can have a professional ad produced by real voice actors for just $10, or generate one instantly for free using AI-powered synthetic voice technology.
AudioGo offers extensive targeting capabilities including age, gender, location (state, city, zip code), device type, language, music or podcast genre, behavioral segments, and Predictive Audiences — a cookie-free targeting solution developed in partnership with Comscore featuring over 550 audience segments. Advertisers can track campaign performance in real time through a personalized dashboard showing impressions, clicks, reach, and podcast player breakdowns. The platform uses a dynamic, bid-based pricing model that automatically adjusts bids to secure the best audience impressions at the lowest cost, with no contracts or long-term commitments required.
Key Features
- Self-serve campaign creation in minutes with no contracts required
- AI-generated synthetic voice ad creation (free) or professional voice actor production ($10)
- Extensive audience targeting: age, gender, location, language, genre, behavioral segments, and 550+ Predictive Audience segments (via Comscore)
- Access to 170M+ unique monthly listeners across Pandora, Spotify, SiriusXM, iHeartRadio, Apple Podcasts, SoundCloud, TuneIn, and more
- Real-time reporting dashboard with impressions, clicks, reach, and podcast player breakdown (downloadable CSV)
- Dynamic bid-based pricing model that auto-optimizes ad spend for clicks, reach, or conversions
- Agency tier with multi-client campaign management, preferred pricing, and dedicated account support
Why we like it
- Campaigns start at just $250 with no contracts, making professional podcast and streaming audio advertising accessible to any budget
- Built-in ad creative suite: get a human voice actor ad for $10 or a free AI-generated spot instantly — no audio production experience needed
- Access to 170M+ monthly listeners across Pandora, Spotify, SiriusXM, Apple Podcasts, iHeartRadio, and dozens more from one self-serve platform
Pros & Cons
Pros
- Easy to use platform with quick campaign setup — reviewers on G2 noted campaigns can be built in minutes
- Low minimum budget ($250) makes audio advertising accessible to small businesses
- Broad reach across multiple top streaming platforms and podcast networks from a single platform
- Helpful support team that guides users through campaign setup step by step
Cons
- Some G2 reviewers noted that purchasing intent from campaigns can be low, with results better suited to brand awareness than direct conversions
- Platform currently only supports English and Spanish, limiting campaigns targeting other language audiences such as Chinese or Korean
- Some users noted reporting capabilities could be improved for deeper insights
Who is using AudioGo
Small and medium-sized businesses, local advertisers, and marketing agencies looking to run targeted, affordable audio ad campaigns across major podcast and streaming platforms without large budgets or complex setups.
- Small and medium-sized businesses seeking affordable entry into podcast and streaming audio advertising
- Marketing agencies managing audio ad campaigns across multiple clients from a single dashboard
- Local businesses targeting listeners by zip code, city, or DMA for geo-specific promotions
- Brands wanting to reach Hispanic/Latino audiences via Spanish-language streaming publishers
- Businesses without existing audio creative who need fast, low-cost ad production
What makes AudioGo unique
AudioGo differentiates itself from alternatives like Audiohook and AdsWizz's direct platform by combining a true self-serve interface with an extremely low campaign minimum ($250) and built-in ad creative services — including free AI-generated synthetic voice ads and $10 human voice actor productions. It is part of SiriusXM Media/AdsWizz, giving it exclusive access to the SiriusXM Podcast Network (the #1 podcast sales network in the US) and owned-and-operated Stitcher inventory, alongside partnerships with NBC, Barstool Sports, New York Times, and other premium publishers. Its Predictive Audiences feature, built in partnership with Comscore, offers cookie-free targeting with 550+ segments — a capability not commonly found on self-serve platforms at this price point.
AudioGo Alternatives
Audiohook, AdsWizz, Spotify Ad Studio, iHeartMedia SmartAudio, Veritone One
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