What is Casted
Casted is purpose-built for B2B marketing teams that want to treat their podcast and video content as a core driver of business growth. The platform provides industry-leading podcast hosting alongside AI-powered content repurposing tools, enabling marketers to transform a single episode into blogs, social clips, newsletters, and sales enablement materials. It also delivers advanced analytics — including heat maps, listener engagement data, and firmographic audience insights — that connect content consumption directly to CRM and marketing automation systems.
Unlike general-purpose podcast hosts, Casted functions as a full content amplification engine. It supports multi-show management, enterprise-level access controls and permissions, customizable branded players, and automatic distribution to Apple Podcasts, Spotify, YouTube, and brand websites via RSS. Its ‘Casted Copilot’ AI feature automatically identifies key moments, suggests titles and descriptions, and surfaces content recommendations tailored to audience behavior.
Trusted by enterprise brands including Salesforce, IBM, Caterpillar, Drift, Gong, and ZoomInfo, Casted integrates with marketing tools such as HubSpot, Drift, and WordPress, syncing content and buying-intent signals to CRM and marketing automation platforms. Most customers are reported to be up and running in under a week, supported by a dedicated implementation and customer success team.
Key Features
- Podcast and video hosting with multi-show management and enterprise access controls
- AI-powered content repurposing (Casted Copilot) — auto-generates clips, titles, descriptions, and content recommendations
- Advanced analytics including heat maps, listener engagement, and firmographic audience insights
- Automatic distribution to Apple Podcasts, Spotify, YouTube, and brand website via RSS
- Customizable and brandable embedded podcast/video players
- CRM and marketing automation integration (HubSpot, Drift, Salesforce, WordPress)
- Automatic episode transcription for SEO and content repurposing
Why we like it
- Firmographic audience analytics reveal which companies and accounts are engaging with your podcast content — going far beyond download counts
- AI-powered Casted Copilot automatically repurposes episodes into social clips, show notes, and content recommendations, saving marketing teams significant time
- Deep CRM integrations sync podcast listening behavior and buying-intent signals directly into HubSpot, Salesforce, and other marketing automation tools
Pros & Cons
Pros
- Platform is intuitive and makes it easy for marketers to upload, edit, and publish episodes (G2 reviewer)
- Provides deeper analytics than standard podcast platforms, including firmographic data on which companies are engaging (customer testimonials on official site)
- Streamlines management of internal and external podcasts, enabling more efficient publishing, editing, and distribution (G2 reviewer)
- Knowledgeable customer success team that actively supports users and incorporates feedback (G2 reviewer)
Cons
- Not a traditional podcast host — designed specifically for enterprise marketing teams, making it overkill or inaccessible for independent or hobbyist podcasters (lowerstreet.co review)
- To get full value from the platform, users need an internal team committed to actively using it for content amplification (G2 reviewer)
- Pricing is not publicly listed and requires a demo/sales conversation, which can slow the evaluation process for prospective buyers
Who is using Casted
B2B enterprise marketing teams at brands like Salesforce, IBM, and Gong that want to use podcast and video content as a measurable driver of pipeline, revenue, and audience engagement.
- B2B marketing teams running branded podcasts as part of a demand generation strategy
- Enterprise brands wanting to repurpose long-form audio and video into multi-channel content assets
- Revenue and marketing teams needing to connect podcast engagement data to CRM pipeline and buying intent signals
- Organizations managing multiple podcast or video shows under a single platform with team permissions
- Sales teams tracking which target accounts and prospects are engaging with podcast content
Casted Pricing
Subscription
Pricing is not publicly listed. The pricing page references 'Pro' and higher tiers ('Everything in Pro, plus...') but requires contacting the sales team for a personalized demo and quote.
Pricing details may change. Check the official website for the latest information.
What makes Casted unique
Unlike general podcast hosts focused on distribution and download counts, Casted is built as a content amplification and revenue attribution engine for B2B enterprise teams. Its key differentiator is the combination of firmographic audience analytics — identifying which companies and accounts are listening — with direct CRM and marketing automation integrations that sync buying-intent signals to platforms like HubSpot and Salesforce. Competitors such as Transistor, Buzzsprout, and Libsyn focus on hosting and distribution for a broad range of podcasters, while Megaphone targets media publishers and ad monetization. Casted's focus on ABM-style insights, AI-driven content repurposing, and martech stack integration makes it uniquely positioned for enterprise B2B marketing organizations.
Casted Alternatives
CoHost, Transistor, Megaphone, Libsyn, Buzzsprout
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