What is Podstock
Podstock is a multi-platform podcast analytics and operations solution built for podcast networks, studios, and publishers who distribute content across multiple channels. Founded by Michael Paretzky (former Director of Podcast Analytics at Audacy) and Clayton Gentry (former SVP of Platform Engineering at Bustle Digital Group), the platform aggregates data across audio hosting platforms and video distribution channels — including YouTube, Spotify, TikTok, and Instagram — into a single unified dashboard, eliminating the need to log into multiple platforms to compile consumption data.
Beyond analytics, Podstock streamlines ad sales, campaign management, and financial operations. Its features include a media planning suite with real-time inventory visibility, automated ad delivery tracking, custom reporting for financial close and KPI tracking, and a Creator Command Center for coordinating with podcasters. In 2025, Podstock launched ‘Episode 360,’ which automatically matches short-form clips to their parent episodes to surface total cross-platform reach, and in 2026 launched ‘Agent,’ an AI-powered assistant that handles ad-hoc analytics queries, inventory planning, and campaign setup directly within the platform.
Podstock is positioned as an enterprise solution for podcast businesses, with clients including Dear Media, Locked On Podcast Network, Blue Wire, Wave Sports, Ballen Studios, Goalhanger, Playmaker, On3 Media, and the PodX global portfolio. The platform integrates directly with hosting providers and distribution channels without relying on third-party tracking methods like prefixes or pixels, and onboarding typically requires only about an hour of a team’s time.
Key Features
- Unified multi-platform analytics dashboard aggregating audio and video data (30-, 60-, 90-day downloads and views)
- Episode 360: automated clip-to-episode matching for total cross-platform reach across YouTube, Spotify, TikTok, Instagram, and more
- Podstock Agent: AI-powered assistant for ad-hoc analytics queries, inventory planning, and campaign execution
- Media planning suite with real-time inventory tracking and multi-show media plan generation
- Automated ad delivery tracking and advertiser reporting once episodes air
- Custom financial reporting, KPI tracking, and month-end reconciliation automation
- Audience demographics (age, gender, geography) and listener retention/engagement curves across Apple, Spotify, and YouTube
Why we like it
- Eliminates manual data wrangling by aggregating audio, video, and social metrics into one dashboard — partners report saving 'countless hours' of manual work
- Episode 360 automatically matches short-form clips to parent episodes, enabling networks to quantify and sell their full 360° cross-platform reach
- Podstock Agent (launched March 2026) is included at no extra charge and brings AI-powered automation to analytics, inventory planning, and campaign management
Pros & Cons
Pros
- Partners report dramatic reduction in manual data work — tasks that once took hours now take minutes
- Quick and easy onboarding, typically requiring only about an hour of team time
- Helps networks retain revenue by keeping ad delivery and billing data accurate and automated
- Seamlessly integrates with internal tools, eliminating manual data pulls and streamlining reporting for both internal teams and external partners
Cons
- Enterprise pricing starting at $2,000/month makes it inaccessible for independent or small podcasters
- No self-serve or public sign-up — requires contacting the team for a demo and custom quote
Who is using Podstock
Podcast networks, studios, and publishers managing multi-show, multi-platform businesses who need to centralize analytics, streamline ad operations, and automate financial reporting at an enterprise scale.
- Podcast networks managing multiple shows across audio and video platforms needing unified analytics
- Ad sales teams building multi-platform media plans and generating advertiser-ready reports
- Ad operations teams automating campaign tracking and delivery confirmation across platforms
- Finance teams automating month-end reconciliation, billing, and KPI reporting
- Podcast studios and publishers expanding into YouTube, connected TV, and social video who need cross-channel measurement
Podstock Pricing
Subscription
Enterprise plans start at $2,000/month; all contracts are month-to-month with no long-term commitment. Exact pricing depends on tech stack and needs — contact hello@podstock.io for a quote. A version for independent podcasters is reportedly in development.
Pricing details may change. Check the official website for the latest information.
What makes Podstock unique
Unlike single-channel analytics tools or general-purpose platforms, Podstock integrates directly with audio hosting platforms and video distribution channels without relying on third-party tracking prefixes or pixels, giving networks a first-party data advantage. Its Episode 360 feature automatically matches short-form social clips to parent episodes to quantify total cross-platform reach — a capability not found in most podcast analytics tools. The addition of Podstock Agent, a purpose-built AI assistant for podcast operations (covering analytics, inventory planning, and campaign execution), further differentiates it from competitors like Megaphone, CoHost, Podtrac, and Magellan AI, which focus on narrower slices of the analytics or ad-ops workflow.
Podstock Alternatives
Megaphone, CoHost, Podtrac, Magellan AI, Simplecast
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