What is Rephonic
Rephonic is a comprehensive podcast database and outreach platform built specifically for PR professionals, marketers, and founders who want to get featured on podcasts as guests or sponsors. It aggregates data on over three million podcasts worldwide, covering estimated listener counts, audience demographics (gender skew, age, location, income, interests), contact details, past guests, show rankings, and more — all in one place. Founded in 2020 by James Potter, the platform was designed to replace slow, manual podcast research with a single, data-driven workflow.
Beyond discovery, Rephonic supports the full outreach lifecycle: users can build campaign lists, craft pitches using customizable templates, send emails directly from connected inboxes (Gmail, Google Workspace, Outlook, or IMAP), automate follow-up sequences, and track pipeline stages with a drag-and-drop board view. A concierge service is available when contact information cannot be found automatically. The platform also features a unique 3D audience graph that visually maps related shows sharing the same subscribers, searchable episode transcripts with keyword alerts, and CSV export for CRM integration.
Key Features
- Podcast search across 3M+ shows with up to 25 advanced filters (topic, listener count, demographics, activity status)
- Listener estimates per episode plus audience demographics (gender skew, age, location, income, professions, interests)
- Contact database with podcast emails and social media links, plus a concierge research service for hard-to-find contacts
- Campaign management with drag-and-drop pipeline board, pitch templates, and automated email sequences
- 3D audience graph showing related podcasts that share the same subscriber base
- Searchable episode transcripts with keyword alerts for monitoring brand or topic mentions
- CSV export of campaign data (contacts, listener numbers, social links) for CRM or spreadsheet import
Why we like it
- All-in-one workflow: search, campaign management, pitch sending, and automated follow-ups in a single platform
- Audience demographics (gender, age, location, income, interests) for 3M+ podcasts — rare depth among podcast databases
- Transparent, publicly listed pricing starting at $99/month with a no-charge 7-day free trial
Pros & Cons
Pros
- Reviewers on G2 praised it as a centralised view of the entire podcast booking workflow that saves significant time and reduces manual research
- Users highlighted the platform's extensive analytics and competitive intelligence for making data-driven content and outreach decisions
- One user quoted on the official site reported research time cut by at least 90 percent after switching to Rephonic
- Reviews on talks.co noted strong search tools, detailed audience data, and an organised workflow that simplifies podcast guest booking
Cons
- G2 reviewers noted the pricing can be steep for independent podcasters or small networks, with advanced features locked behind higher-tier plans
- A G2 reviewer noted the CRM features could be more fully developed for sales-oriented users
- An independent accuracy test by The Podcast Host found listener download estimates were only roughly 52% accurate overall, with unreliable results for very small or very large shows
Who is using Rephonic
PR teams, marketers, and founders who need a data-driven, end-to-end platform to find, qualify, and pitch podcasts for guest appearances, sponsorships, or cross-promotion at scale.
- PR and marketing agencies finding and pitching podcasts for clients at scale
- Founders and entrepreneurs seeking guest appearances to grow their business through podcast exposure
- Brands and advertisers identifying top podcasts in their industry that share their target audience for sponsorship
- Podcasters researching cross-promotion opportunities with shows that share the same listeners
- Freelance podcast booking professionals managing outreach campaigns and tracking pipeline stages
Rephonic Pricing
Subscription
7-day free trial (credit card required); Light $99/month (100 searches, 1 user); Standard $149/month (500 searches, 5 users); Business $299/month (unlimited searches, 10 users, priority support). Annual plans include 2 months free.
Pricing details may change. Check the official website for the latest information.
What makes Rephonic unique
Unlike general media databases (Meltwater, Muck Rack, Cision) that treat podcasts as a small subset of a broader media landscape, Rephonic is purpose-built exclusively for podcast research and outreach. Its differentiators include a 3D audience graph for visualising connected shows, searchable episode transcripts with keyword alerts, and a fully integrated outreach workflow (search → campaign → pitch → automated follow-up → pipeline tracking) — all within one platform. Competitors like Podchaser Pro lack transparent pricing and cost significantly more, while Listen Notes is built for listener discovery rather than PR outreach.
Rephonic Alternatives
Podchaser Pro, Listen Notes, PodPitch, Podseeker, Chartable
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