Launched at the first podcasting conference in 2005, Podtrac is the longest-running and leading third-party podcast measurement company, measuring over a billion podcast downloads a month across tens of thousands of shows. Its core measurement service is free and uses IAB Tech Lab-certified methodology (v2.1) to deliver accurate unique download counts, unique monthly audience (UMA) metrics, listener demographics, and episode-level performance data \u2014 all independent of any hosting platform. Publishers implement Podtrac by adding a redirect prefix to their RSS feed enclosure URLs, making it compatible with any podcast host, ad server, or reporting tool.<\/p>\n
Beyond basic measurement, Podtrac publishes monthly and global industry rankings of top podcast publishers and shows based on unique audience counts \u2014 the only such rankings in the industry. It also offers a multi-channel ranking that tracks audio and video delivery across RSS, YouTube, and Spotify. For publishers looking to grow, Podtrac provides a Promo Attribution service with SmartLinks, audio promo DAI tracking, and a patent-pending Predictive Promo Planner that recommends specific shows and networks to target for cross-promotion and predicts new listener response rates.<\/p>\n
For advertisers and brands, Podtrac provides category rankings across 19 podcast genres, audience demographic survey data, and ad campaign performance measurement. The platform serves a wide range of organisation types \u2014 from independent podcasters to large enterprise networks \u2014 and is widely cited as the industry benchmark for podcast audience data.<\/p>\n","protected":false},"excerpt":{"rendered":"
Launched at the first podcasting conference in 2005, Podtrac is the longest-running and leading third-party podcast measurement company, measuring over a billion podcast downloads a month across tens of thousands of shows. Its core measurement service is free and uses IAB Tech Lab-certified methodology (v2.1) to deliver accurate unique download counts, unique monthly audience (UMA) […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[],"pt_type":[],"pt_pricing":[23],"pt_best_for":[],"pt_tag":[],"class_list":["post-120","pt_resource","type-pt_resource","status-publish","hentry","pt_pricing-freemium"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/120\/revisions"}],"predecessor-version":[{"id":121,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/120\/revisions\/121"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=120"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=120"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=120"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=120"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}