Backtracks (backtracks.fm) was an Austin, Texas-based podcast analytics and advertising technology platform founded in 2016. It positioned itself as the world’s most advanced podcast analytics and hosting platform, offering IAB-certified metrics, fraud detection, contextual programmatic advertising, and a customizable embeddable podcast player. The platform served audio publishers, advertisers, and podcast aggregators with a privacy-preserving, API-first approach to audience measurement.<\/p>\n
Key capabilities included Backtracks Switchboard\u2122 for host-agnostic analytics, native SDKs for iOS, Android, and React Native, and Backtracks Charts\u2122 \u2014 a searchable index of podcast content. The platform also offered podcast hosting with unlimited bandwidth and storage, scheduled publishing, RSS\/syndication, and contextual ad matching. Its Media Intelligence layer could process audio in 80+ languages, mapping content to IAB advertising categories, keywords, topics, and brand safety scores.<\/p>\n
As of June 2023, the Backtracks platform was shut down and is no longer available. The official homepage confirms the service has ceased operations.<\/p>\n","protected":false},"excerpt":{"rendered":"
Backtracks (backtracks.fm) was an Austin, Texas-based podcast analytics and advertising technology platform founded in 2016. It positioned itself as the world’s most advanced podcast analytics and hosting platform, offering IAB-certified metrics, fraud detection, contextual programmatic advertising, and a customizable embeddable podcast player. The platform served audio publishers, advertisers, and podcast aggregators with a privacy-preserving, API-first […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[],"pt_type":[],"pt_pricing":[26],"pt_best_for":[],"pt_tag":[],"class_list":["post-126","pt_resource","type-pt_resource","status-publish","hentry","pt_pricing-subscription"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/126\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/126\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=126"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=126"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=126"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=126"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}