Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement, empowering brands, agencies, and publishers to buy and sell podcast advertising more effectively. The platform has built the world’s largest database of podcast advertising data, covering over 50,000 podcasts, and uses a proprietary machine-learning algorithm to analyze ad placements, spend, and creatives across thousands of shows in the US, UK, Ireland, Germany, Australia, and Canada.<\/p>\n
For advertisers and agencies, Magellan AI provides competitive intelligence tools to track competitor spend and messaging, media planning tools to discover and connect with the right shows, pixel-based and pod-to-pod attribution for full-funnel measurement, and automated aircheck tools for ad verification and brand safety. Publishers rely on the platform to grow ad sales, support ad operations, and acquire new content. The platform also integrates Nielsen DMA\u00ae data for local market measurement and partners with mobile measurement platforms (MMPs) for app install attribution.<\/p>\n
Notable partners and clients include TED Audio Collective, RedCircle, American Public Media, and Adelaide Metrics. Magellan AI also publishes quarterly benchmark reports and monthly top-advertiser spend rankings, making it a research resource as well as an operational tool for the podcast advertising ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"
Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement, empowering brands, agencies, and publishers to buy and sell podcast advertising more effectively. The platform has built the world’s largest database of podcast advertising data, covering over 50,000 podcasts, and uses a proprietary machine-learning algorithm to analyze ad placements, spend, and […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[],"pt_type":[],"pt_pricing":[26],"pt_best_for":[],"pt_tag":[],"class_list":["post-212","pt_resource","type-pt_resource","status-publish","hentry","pt_pricing-subscription"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/212\/revisions"}],"predecessor-version":[{"id":213,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/212\/revisions\/213"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=212"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=212"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=212"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=212"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}