Podcorn is a podcast sponsorship marketplace that connects brands with podcasters to facilitate native, host-read advertising. Founded in 2019 by the creators of FameBit (the Google-acquired influencer marketing platform), it was built to bring influencer-style brand collaborations to podcasting. Brands create campaigns, set budgets, and receive proposals from interested podcasters; when both parties agree, a secure virtual workroom is created and funds are held in escrow until the content is approved. The platform supports a wide range of ad formats beyond standard pre\/mid\/post-roll, including topical discussions, guest interviews, product reviews, roundtable panels, and contests \u2014 giving both sides flexibility in how branded content is integrated.<\/p>\n
Podcorn was acquired by Audacy in 2021 for approximately $22.5 million, and in April 2025 was rebranded as Audacy Creator Lab, expanding to include free podcast hosting and dynamically inserted pre-recorded ads alongside its existing host-read marketplace. The platform now features a marketplace of over 20,000 shows and 40,000 creators. Podcasters set their own rates, retain full control over which brands they work with, and receive payouts via Stripe or PayPal. There are no exclusivity requirements or long-term commitments for either side.<\/p>\n","protected":false},"excerpt":{"rendered":"
Podcorn is a podcast sponsorship marketplace that connects brands with podcasters to facilitate native, host-read advertising. Founded in 2019 by the creators of FameBit (the Google-acquired influencer marketing platform), it was built to bring influencer-style brand collaborations to podcasting. Brands create campaigns, set budgets, and receive proposals from interested podcasters; when both parties agree, a […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[10],"pt_type":[],"pt_pricing":[22],"pt_best_for":[],"pt_tag":[],"class_list":["post-245","pt_resource","type-pt_resource","status-publish","hentry","pt_category-monetisation","pt_pricing-free"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/245\/revisions"}],"predecessor-version":[{"id":246,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/245\/revisions\/246"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=245"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=245"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=245"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=245"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}