Podbean Ads Marketplace is a two-sided podcast advertising platform operating at sponsorship.podbean.com. For advertisers and brands, it offers self-serve campaign creation with location, language, and genre targeting across a network of over 30,000 podcasts spanning more than 100 genres. Campaigns can be launched with a minimum budget of $200, and advertisers can upload their own audio, submit a script for professional production, or generate ads using AI. The platform supports pre-roll, mid-roll, and post-roll placements, and integrates with major DSPs including TradeDesk and StackAdapt, as well as third-party tracking systems such as Podsights, DoubleClick, and Claritas.<\/p>\n
For podcasters, joining the Ads Marketplace is free for all Podbean-hosted shows. Programmatic ad opportunities are available to podcasts with over 1,000 monthly downloads, while host-read ad opportunities require over 10,000 monthly downloads. Podcasters can opt into or out of IAB ad categories, reject individual advertisers, and set their own ad time slots (or let Podbean assign them automatically). Earnings are paid out monthly via PayPal, with a minimum payout threshold of $20.<\/p>\n
Reviewers at The Podcast Host noted that campaign setup is straightforward, comparable to posting on social media, and that the non-exclusive marketplace allows podcasters to seek sponsorships elsewhere simultaneously. The platform provides IAB-compliant reporting and a dashboard for tracking ad impressions and revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"
Podbean Ads Marketplace is a two-sided podcast advertising platform operating at sponsorship.podbean.com. For advertisers and brands, it offers self-serve campaign creation with location, language, and genre targeting across a network of over 30,000 podcasts spanning more than 100 genres. Campaigns can be launched with a minimum budget of $200, and advertisers can upload their own […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[10],"pt_type":[],"pt_pricing":[23],"pt_best_for":[],"pt_tag":[],"class_list":["post-249","pt_resource","type-pt_resource","status-publish","hentry","pt_category-monetisation","pt_pricing-freemium"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/249\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/249\/revisions\/250"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=249"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=249"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=249"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=249"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}