Podscribe is an independent AdTech SaaS platform founded in Austin, Texas, purpose-built for measuring and verifying podcast and audio advertising. Originally launched as a transcript-search tool, it evolved into a full-funnel measurement suite combining household-level identity data, IAB-certified methodologies, and a blend of AI plus human QA to deliver deterministic attribution across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio.<\/p>\n
The platform’s core capabilities include pixel-based attribution that tracks exposure to conversion at the household level (attributing website visits and purchases back to podcast ads even without a click), one-click incrementality testing to prove true ad-driven lift, and automated aircheck verification that checks ads against 18+ quality and brand-safety criteria. Advertisers also benefit from real-time dashboards, automated Google Sheets and Looker exports, and the Podscribe Planner for audience segmentation and lookalike discovery.<\/p>\n
Podscribe also publishes monthly industry rankings of top podcasts, publishers, and advertisers, as well as quarterly Podcast Performance Benchmark reports drawn from tens of thousands of campaigns. Notable clients cited by the company include Toyota, Wells Fargo, BetterHelp, Oxford Road, and Acast. The platform is SOC 2 Type II, GDPR-, and CCPA-compliant, and positions itself as the only third-party, IAB-certified attribution provider in the podcast advertising space.<\/p>\n","protected":false},"excerpt":{"rendered":"
Podscribe is an independent AdTech SaaS platform founded in Austin, Texas, purpose-built for measuring and verifying podcast and audio advertising. Originally launched as a transcript-search tool, it evolved into a full-funnel measurement suite combining household-level identity data, IAB-certified methodologies, and a blend of AI plus human QA to deliver deterministic attribution across podcasts, streaming audio, […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[],"pt_type":[],"pt_pricing":[26],"pt_best_for":[],"pt_tag":[],"class_list":["post-268","pt_resource","type-pt_resource","status-publish","hentry","pt_pricing-subscription"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/268\/revisions"}],"predecessor-version":[{"id":269,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/268\/revisions\/269"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=268"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=268"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=268"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=268"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}