Libsyn Ads, formerly known as AdvertiseCast (rebranded in March 2024), is Libsyn’s comprehensive podcast advertising marketplace and full-service agency platform. It serves as a centralized hub where advertisers can browse and purchase ad inventory across 1,300+ shows \u2014 including hundreds of exclusive partners \u2014 while podcasters can monetize their content through host-read sponsorships, dynamic insertions, and programmatic campaigns. The platform supports both self-serve buying and fully managed campaign services, with a dedicated sales team available to guide advertisers through the entire process from show selection to reporting.<\/p>\n
For advertisers, the marketplace provides detailed show information including audience demographics, CPM rates, social reach, and audio samples, enabling data-driven show selection. Geo-targeting capabilities allow campaigns to be targeted by country, region, state, metro, and DMA. IAB-certified reporting and AI-powered timestamped transcribed air checks give brands measurable attribution and transparency. For podcasters, the platform offers a 70\/30 revenue split (podcaster keeps 70%) on host-read marketplace deals, with a minimum of 20,000 downloads per episode required to join the host-read marketplace. A separate Automatic Podcast Ads program (programmatic) is open to all shows regardless of download count, with a 50\u201360% revenue share depending on monthly download volume.<\/p>\n
Originally founded in 2016 and acquired by Libsyn in 2021 for approximately $30 million, AdvertiseCast was rebranded to Libsyn Ads in 2024 as part of Libsyn’s broader platform consolidation strategy. The network has secured the #1 spot in Podtrac’s global rankings and reaches a unique US monthly audience of over 16 million listeners, with exclusive partners including ABC Audio, Dr. Phil, and The Roseanne Barr Podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"
Libsyn Ads, formerly known as AdvertiseCast (rebranded in March 2024), is Libsyn’s comprehensive podcast advertising marketplace and full-service agency platform. It serves as a centralized hub where advertisers can browse and purchase ad inventory across 1,300+ shows \u2014 including hundreds of exclusive partners \u2014 while podcasters can monetize their content through host-read sponsorships, dynamic insertions, […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[10],"pt_type":[],"pt_pricing":[],"pt_best_for":[],"pt_tag":[],"class_list":["post-419","pt_resource","type-pt_resource","status-publish","hentry","pt_category-monetisation"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/419\/revisions"}],"predecessor-version":[{"id":420,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/419\/revisions\/420"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=419"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=419"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=419"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=419"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}