Libsyn Ads, formerly known as AdvertiseCast (rebranded in March 2024), is Libsyn’s comprehensive podcast advertising marketplace and full-service agency platform. It serves as a centralized hub where advertisers can browse and purchase ad inventory across 1,300+ shows \u2014 including hundreds of exclusive partners \u2014 while podcasters can monetize their content through host-read sponsorships, dynamic insertions, and programmatic campaigns. The platform supports both self-serve buying and fully managed campaign services, with a dedicated sales team available to guide advertisers through the entire process from show selection to reporting.<\/p>\n
For advertisers, the marketplace provides detailed show information including audience demographics, CPM rates, social reach, and audio samples, enabling data-driven show selection. IAB-certified reporting and AI-powered timestamped transcribed air checks give brands measurable attribution and transparency. Geo-targeting capabilities allow campaigns to be targeted by country, region, state, metro, and DMA. Ads purchased through Libsyn Ads are heard across all major podcast platforms including Apple Podcasts, Spotify, and others \u2014 not locked to a proprietary app.<\/p>\n
For podcasters, the platform offers a 70\/30 revenue split (podcaster keeps 70%) on host-read marketplace deals, with a minimum of 20,000 downloads per episode required to join the host-read marketplace. A separate Automatic Podcast Ads program (programmatic) is open to all shows regardless of download count, with a 50\u201360% revenue share depending on monthly download volume, and allows monetisation of back-catalog episodes through dynamically inserted ads with no recording required.<\/p>\n","protected":false},"excerpt":{"rendered":"
Libsyn Ads, formerly known as AdvertiseCast (rebranded in March 2024), is Libsyn’s comprehensive podcast advertising marketplace and full-service agency platform. It serves as a centralized hub where advertisers can browse and purchase ad inventory across 1,300+ shows \u2014 including hundreds of exclusive partners \u2014 while podcasters can monetize their content through host-read sponsorships, dynamic insertions, […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[10],"pt_type":[],"pt_pricing":[],"pt_best_for":[],"pt_tag":[],"class_list":["post-538","pt_resource","type-pt_resource","status-publish","hentry","pt_category-monetisation"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/538\/revisions"}],"predecessor-version":[{"id":539,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/538\/revisions\/539"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=538"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=538"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=538"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=538"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}