Spotify Ads Manager (formerly Ad Studio) is Spotify’s self-service advertising platform that puts ease, control, and performance at the forefront of the advertising journey. Advertisers can build audio or video ad campaigns in minutes, targeting listeners across music and podcast content using Spotify’s rich first-party data \u2014 including demographics, interests, music genres, contextual playlists, and podcast episode topics. The platform includes free audio ad creation tools, allowing advertisers to produce professional spots with voice actors, background music, and audio mixing without needing an external production team.<\/p>\n
For podcast advertisers and creators specifically, Spotify Ads Manager offers a dedicated ‘Streams’ objective that optimises campaigns to reach high-intent listeners and grow podcast streams, with closed-loop attribution metrics including streams, listeners, new listeners, and listener conversion rate. Podcast ads are served across mobile, desktop, tablet, smart TVs, connected speakers, in-car systems, and wearables. The platform also supports the Spotify Pixel for conversion tracking, and integrates with third-party measurement partners including DoubleVerify, Appsflyer, and Kochava.<\/p>\n
Campaigns run on an auction model with advertiser-set daily or lifetime budgets, and CPM-based pricing that varies by format, audience, and geography. The minimum campaign spend is $250. Ads Manager is available in over 50 markets worldwide and is positioned as a one-stop shop spanning audio asset development, multi-format campaign creation, and campaign measurement.<\/p>\n","protected":false},"excerpt":{"rendered":"
Spotify Ads Manager (formerly Ad Studio) is Spotify’s self-service advertising platform that puts ease, control, and performance at the forefront of the advertising journey. Advertisers can build audio or video ad campaigns in minutes, targeting listeners across music and podcast content using Spotify’s rich first-party data \u2014 including demographics, interests, music genres, contextual playlists, and […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[10],"pt_type":[],"pt_pricing":[],"pt_best_for":[],"pt_tag":[],"class_list":["post-550","pt_resource","type-pt_resource","status-publish","hentry","pt_category-monetisation"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/550\/revisions"}],"predecessor-version":[{"id":551,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/550\/revisions\/551"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=550"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=550"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=550"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=550"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=550"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}