SXM Media is the combined advertising sales organization of SiriusXM, spanning its SiriusXM, Pandora, SoundCloud, and expansive podcast network properties. It positions itself as the #1 podcast advertising network in the U.S., offering advertisers reach across 70 million monthly podcast listeners and more shows in the top 50 than any other network. The platform is platform-agnostic, meaning ads are delivered wherever listeners tune in \u2014 Apple Podcasts, Spotify, YouTube, and beyond \u2014 regardless of which app they use.<\/p>\n
Advertisers can choose from multiple ad formats including host-read ads (with 300+ exclusive hosts), announcer-read ads produced by the in-house creative studio Studio Resonate, and fully custom branded integrations such as bonus episodes with 100% share of voice. The network supports upper-, mid-, and lower-funnel campaign objectives, with targeting capabilities including category targeting, transcription targeting, audience-based targeting, and programmatic buying powered by AdsWizz technology. A self-serve entry point called AudioGo allows smaller advertisers to start campaigns from as little as $250.<\/p>\n
In April 2026, SXM Media became the exclusive audio advertising representative for YouTube in the United States, further expanding its reach. The company also operates AQ Academy, a training resource to help advertisers understand podcast ad buying, and publishes proprietary research tools like Podsurvey to provide first-party listener demographic and psychographic data.<\/p>\n","protected":false},"excerpt":{"rendered":"
SXM Media is the combined advertising sales organization of SiriusXM, spanning its SiriusXM, Pandora, SoundCloud, and expansive podcast network properties. It positions itself as the #1 podcast advertising network in the U.S., offering advertisers reach across 70 million monthly podcast listeners and more shows in the top 50 than any other network. The platform is […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[10],"pt_type":[],"pt_pricing":[],"pt_best_for":[],"pt_tag":[],"class_list":["post-592","pt_resource","type-pt_resource","status-publish","hentry","pt_category-monetisation"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/592\/revisions"}],"predecessor-version":[{"id":593,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/592\/revisions\/593"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=592"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=592"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=592"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=592"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=592"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}