SpotsNow is a self-serve podcast advertising marketplace often described as the ‘Hotel Tonight for podcast ads,’ giving agencies and advertisers a centralised way to discover and activate time-sensitive host-read podcast placements while helping publishers monetise remnant inventory and build long-term advertiser relationships. The platform addresses a longstanding industry pain point: agencies with end-of-cycle budgets that must be deployed quickly, and podcast publishers with premium inventory that goes unsold. Rather than replacing existing buying workflows, SpotsNow fits into them \u2014 agencies continue to use their own insertion orders and payment terms.<\/p>\n
Advertisers can browse and launch host-read campaigns across more than 59,000 podcasts and YouTube creators without going through traditional sponsorship sales cycles. The platform includes AI-assisted campaign building, self-serve workflows, and integrated ROI attribution tools that track impressions, traffic, and revenue outcomes. Brands such as Perplexity, Peloton, Toyota, Intuit, Liquid IV, and Super.com have used the platform.<\/p>\n
For publishers, SpotsNow acts as both a monetisation tool and a marketing vehicle for net-new advertiser discovery, helping podcast networks fill open spots while introducing their inventory to brands actively looking to test new shows.<\/p>\n","protected":false},"excerpt":{"rendered":"
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