Libsyn Ads (formerly AdvertiseCast, rebranded in 2024) is Libsyn’s comprehensive podcast advertising marketplace and full-service agency platform. It serves as a centralized hub where advertisers can browse and purchase ad inventory across 1,300+ shows \u2014 including hundreds of exclusive partners \u2014 while podcasters can monetize their content through host-read sponsorships, dynamic ad insertion, and programmatic campaigns. The platform supports both self-serve buying and fully managed campaign services, with a dedicated sales team available to guide advertisers through the entire process from show selection to reporting.<\/p>\n
For advertisers, the marketplace provides detailed show information including audience demographics, CPM rates, social reach, and audio samples, enabling data-driven show selection. Campaigns can include custom promo codes, landing pages, and placement preferences to support attribution tracking. For podcasters, the platform offers a 70\/30 revenue split on host-read marketplace deals (requiring a minimum of 20,000 downloads per episode), while a separate Automatic Podcast Ads (programmatic) program is open to all shows regardless of download count, with a 50\u201360% revenue share depending on monthly download volume.<\/p>\n
In 2025, Libsyn launched the Libsyn Audience Network (LAN), enabling audience-based buying across host-read, programmatic Automatic Podcast Ads, Dynamic Ad Insertion (DAI), and integrated brand opportunities. The platform served 4.5 billion ad impressions in 2025 \u2014 up 46% year over year \u2014 and is trusted by over 2,000 advertisers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Libsyn Ads (formerly AdvertiseCast, rebranded in 2024) is Libsyn’s comprehensive podcast advertising marketplace and full-service agency platform. It serves as a centralized hub where advertisers can browse and purchase ad inventory across 1,300+ shows \u2014 including hundreds of exclusive partners \u2014 while podcasters can monetize their content through host-read sponsorships, dynamic ad insertion, and programmatic […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","pt_category":[10],"pt_type":[],"pt_pricing":[],"pt_best_for":[],"pt_tag":[],"class_list":["post-617","pt_resource","type-pt_resource","status-publish","hentry","pt_category-monetisation"],"_links":{"self":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource"}],"about":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/types\/pt_resource"}],"version-history":[{"count":1,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/617\/revisions"}],"predecessor-version":[{"id":618,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_resource\/617\/revisions\/618"}],"wp:attachment":[{"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/media?parent=617"}],"wp:term":[{"taxonomy":"pt_category","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_category?post=617"},{"taxonomy":"pt_type","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_type?post=617"},{"taxonomy":"pt_pricing","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_pricing?post=617"},{"taxonomy":"pt_best_for","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_best_for?post=617"},{"taxonomy":"pt_tag","embeddable":true,"href":"https:\/\/podwires.com\/podtoolbox\/wp-json\/wp\/v2\/pt_tag?post=617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}