Strategic Partnership Creates Timely Basketball Content
Audacy has partnered with MOSH Audio to launch “On the Clock,” a limited-run daily podcast series that will track WNBA free agency and the expansion and college drafts as they unfold. The series, which launched on April 4, 2026, is a special extension of “The Women’s Hoops Show” hosted by leading women’s sports journalist Jordan Robinson.
Fast-Paced Daily Coverage Format
“On the Clock” delivers 15-minute daily episodes featuring breaking news, expert analysis, and insider perspectives on one of the most consequential offseasons in WNBA history. The series runs through April 17, 2026, providing real-time coverage available on all podcast platforms and on YouTube.
As shown in the promotional image, the series emphasizes the time-sensitive nature of draft coverage with dynamic basketball imagery and a stopwatch motif, reinforcing the “on the clock” theme that captures the urgency of WNBA’s critical decision-making period.
Industry Partnership and Sponsorship
DICK’S Sporting Goods serves as the presenting sponsor for the series, leveraging their position as the Official Sporting Goods Retailer and Official Marketing Partner of the WNBA. This sponsorship aligns with the company’s longtime support of women’s sports.
Sarah Hack, Co-founder of MOSH Audio, emphasized the partnership’s significance: “‘On the Clock’ is exactly the kind of project MOSH exists to make. The ink hasn’t dried on the CBA, but here we are, sprinting to help fans understand its implications.”
Timing Coincides with League Transformation
The series addresses a pivotal moment for the WNBA, as the newly ratified Collective Bargaining Agreement (CBA) reshapes the stakes for both players and fans. Each episode features Robinson alongside rotating analysts, insiders, and contributors who break down daily headlines while providing context on how the CBA impacts the league’s future.
Leah Reis-Dennis, Head of Podcasts at Audacy, noted the strategic timing: “With unprecedented momentum behind women’s basketball and a new CBA shaping the league’s future, this is one of the most consequential free agency periods in WNBA history.”
Host Credentials and Expertise
Jordan Robinson brings extensive experience as a freelance journalist, host, analyst, and play-by-play announcer. Her recent work includes hosting roles for the WNBA, PAC-12 Network, Women’s Sports Network, Big Ten Network, and FIBA, making her well-positioned to deliver the sophisticated coverage the series promises.
The partnership represents a growing trend of specialized sports content targeting engaged, knowledgeable audiences while leveraging the podcasting medium’s ability to deliver timely, in-depth analysis during critical industry moments.
Source: Podwires Newsletter
