Position Overview
The Marketing Manager, Audience Strategy & Growth, will support marketing strategy and execution for listener growth across TED’s podcast portfolio. This role sits within the Audience Strategy & Growth team with a strong bridge into TED’s Audio team and plays a critical role in expanding and diversifying TED’s top-of-funnel audiences, deepening engagement, and building long-term listener loyalty.
This temporary grant-sponsored position runs from April 1, 2026, to May 31, 2028, and will be responsible for leading strategy and execution for priority shows while supporting broader growth efforts across the entire TED podcasts portfolio. The successful candidate will strengthen audience strategy, drive listenership through a full suite of tools and placements, and translate performance data into actionable growth strategies.
Key Responsibilities
- Own end-to-end marketing strategy and execution for a slate of priority TED podcasts
- Utilize and optimize existing growth tools and placements, including audio cross-promotions, feed drops, host guest swaps, PR, paid media, newsletter, social media and web
- Manage paid media budget and develop strategy to reach listeners on social media, YouTube and search platforms
- Refine organic social media strategy for TED podcasts and identify mechanisms for optimized audience reach
- Define audiences, messaging and channel strategy to reach target listeners
- Build and iterate growth roadmap informed by data, experimentation and audience insights
- Partner with PR teams and external partners to support press outreach and cultural moments
- Serve as key point of connection between marketing, editorial, production, PR, analytics and platform partners
- Assess campaign performance and translate data into actionable insights across shows
- Support launches, campaigns and key brand moments across all TED podcasts and audio initiatives
Qualifications
- Degree (preferred) or diploma in commerce, administration, communications or similar field
- Demonstrated experience in marketing strategy and audience growth
- Proficiency with data analysis and performance metrics
- Strong project management and cross-functional collaboration skills
- Experience with paid media, social media and digital marketing tools
TED is on a mission to discover and spread ideas that spark imagination, embrace possibility and catalyze impact. This role offers the opportunity to contribute to TED’s global mission while developing expertise in podcast marketing and audience strategy.