Overview
This role sits at the intersection of audience growth, content strategy, and strategic partnerships, driving the expansion and monetization of podcast content across platforms. With a deep understanding of the Lemonada Media audience and the broader podcast ecosystem, you will ensure that each project is set up for long-term success from both creative and commercial standpoints. You will own audience growth, handle external relationships and distribution, and influence content strategy and monetization.
Key Responsibilities
- Identify and evaluate new podcast properties for audio monetization, sales, and distribution opportunities, aligning selections with revenue potential and audience growth goals
- Leverage deep understanding of the Lemonada Media audience to inform positioning, marketing strategy, and partner alignment
- Partner closely with the Vice President of Content & Development to shape and expand content verticals, ensuring market demand, brand fit, and monetization pathways are built in from inception
- Maintain and establish relationships with talent teams to collaborate on promotional and booking requests, managing external communications and public-facing initiatives
- Contribute to planning for show launch timing, rollout strategy, and news peg alignment to maximize visibility, press coverage, and audience acquisition
- Collaborate with Production, Ad Sales, and Operations to secure strategic promos and feed swaps advancing broader network growth and revenue goals
- Develop creative, forward-looking launch strategies, identifying innovative ways to build and sustain audience growth over time
- Manage strategic relationships with external distribution platforms (Apple Podcasts, Spotify, YouTube), optimizing placement and promotion
- Cultivate partnerships across the podcast landscape to execute feed swaps, cross-promotions, and guest placements that expand reach and strengthen network visibility
- Manage paid media campaigns primarily across audio channels, with additional support for video, optimizing spend to drive audience growth and show discovery
Required Competencies
- 5+ years of progressive experience in podcast audience development, growth strategy, or digital media distribution across audio, video, and social platforms
- Proven track record of scaling organic audiences and building breakout digital franchises
- Deep fluency in platform-native growth dynamics, including YouTube, social distribution, and podcast ecosystems
- Demonstrated ability to build repeatable growth systems, not just campaign-level wins
- Strong preference for individuals with experience developing and scaling both audio and video podcasts with platform-specific strategies
Join Lemonada Media to help us make life suck less while driving sustainable audience growth and strengthening our network’s presence across the industry.