Marketing & Growth Strategist
The Verge, a leading technology and culture publication under Vox Media, is seeking a Marketing & Growth Strategist to drive growth initiatives for its paid subscription and podcast portfolio. In this strategic role, you will be accountable for developing and executing marketing campaigns that increase subscriber acquisition, engagement, and retention across The Verge’s premium content offerings.
Key Responsibilities
- Develop and implement growth strategies for The Verge’s paid subscription and podcast portfolio
- Drive subscriber acquisition and engagement through targeted marketing campaigns
- Analyze market trends and competitive landscape to identify growth opportunities
- Collaborate with editorial, product, and analytics teams to optimize performance
- Manage marketing budgets and track ROI on growth initiatives
- Create compelling marketing messaging and content for various channels
Qualifications
- Proven experience in marketing strategy and growth initiatives
- Strong understanding of subscription models and digital media business
- Experience with podcast marketing and audience development a plus
- Excellent analytical and project management skills
- Ability to work collaboratively across multiple teams