Marketing Manager, Audience Partnerships
Noodle is seeking a marketer who knows how to find audiences beyond usual digital platforms. This role is responsible for discovering where prospective students actually spend their time—professional associations, industry newsletters, podcasts, communities, and niche media—and building marketing partnerships that connect those audiences with university academic programs.
This is not a traditional digital advertising role focused on search, paid social, or programmatic media buying. Instead, the role focuses on identifying niche audiences and building marketing partnerships with organizations, media platforms, and professional communities.
Key Responsibilities
- Discover high-value audiences by identifying niche professional and career-oriented audiences relevant to university programs and researching organizations, associations, newsletters, podcasts, and industry media platforms
- Build a pipeline of high-potential audience channels outside traditional search and social media advertising
- Develop partnerships that provide access to targeted audiences through sponsorships, placements, or collaborative campaigns
- Structure partnership models including newsletter sponsorships, podcast advertising, content partnerships, and other audience-driven opportunities
- Negotiate agreements and manage relationships with external partners
- Lead execution of campaigns across partner channels and coordinate timelines, placements, and deliverables
- Establish success metrics and track campaign outcomes including reach, engagement, and inquiries
- Evaluate results and refine channel strategy in collaboration with internal teams
Required Qualifications
- 5+ years of experience in marketing, partnership marketing, sponsorship marketing, media strategy, or audience development
- Demonstrated experience identifying niche audiences and building marketing partnerships to reach them
- Experience negotiating sponsorships, media placements, or partnership agreements
- Strong research and evaluation skills to assess audience quality and channel potential
- Experience working with newsletters, podcasts, media networks, or professional associations