I work with entrepreneurs, businesses, brands, and non-profits to plan, launch, produce, and implement podcasts into their marketing strategy.
Realizing that radio was on the downturn and that podcasts were always included in marketing strategy meetings, I pivoted careers.
As a 35-year radio veteran, I leverage my years of content creation, marketing skills, and sales to provide customized consulting. As a result, my clients now focus on the ‘why’ they are podcasting, not on the ‘how’ to podcast.
This includes:
*developing and implementing strategic internal (private) and external (public) audio content
*targeting the right audience for your content
*delivering your content through multi-channel marketing and content repurposing
*professional recording and publishing of your audio content
All business strategy is a story.
Your business needs to craft and tell compelling stories to grow revenue and increase impact. People buy stories much more than anything else. That’s what businesses are about. Own your story, engage and interact with your customers and clients, and grow your brand with your own podcast!
Business branding, business message control, and audience targeting are key elements of podcasting. Podcasting is a powerful medium produced correctly and strategically.