Pod the North is hosting a workshop designed to help brands and organizations navigate the evolving landscape of branded podcasting, with award-winning podcast producer and specialist Kattie Laur leading the discussion on Thursday, April 23, from 2 p.m. to 3 p.m. EDT.
The one-hour online session will explore whether companies should launch their own podcasts or invest in advertising on existing shows, according to event organizers. Laur, who founded Pod the North, will guide participants through current trends in branded podcasting, strategies for 2026 and beyond, and both established and innovative approaches to leveraging podcasts for business purposes.
The workshop addresses a strategic question facing many organizations as podcast consumption continues to grow. Brands increasingly view podcasting as a viable marketing channel, yet the decision between creating original content and purchasing ad placements requires careful consideration of business objectives, resources, and audience alignment.
Kattie Laur brings extensive experience in podcast production and strategy to the session. As founder and specialist at Pod the North, Laur has established herself as an award-winning voice in the Canadian podcasting industry, having worked with numerous brands and organizations to develop podcast strategies and production.
Attendees will gain insight into the branded podcasting ecosystem and learn practical frameworks for determining the most effective podcast strategy for their organizations. The workshop will cover both traditional approaches that have proven successful and emerging creative tactics that brands are using to differentiate their podcasting efforts in an increasingly crowded market.
The event is offered online at no cost to attendees. Registration is available through Eventbrite, though organizers note that the session will not be recorded. The workshop operates under a no-refund policy for registered participants.
Pod the North, the organizer behind the workshop, has hosted nine events and attracted 107 total attendees since beginning to offer programming one year ago. The organization positions itself as a resource for Canadian podcast professionals and those seeking to understand the podcast industry landscape.
