YouTube’s managing director of content partnerships will share strategies for brands to leverage creator-style content and platform-native distribution during a live fireside chat hosted by Riverside on April 23, 2026.
Chris Schremp, Managing Director of YouTube Content Partnerships & Partner Development, will discuss how brands can approach YouTube as a product, using audience insights and creator methodologies to drive reach and measurable business results, according to event organizers. The session will feature a live question-and-answer format, allowing attendees to query a YouTube partnerships expert directly about strategies for building loyal audiences and applying creator techniques to brand marketing initiatives.
Schremp brings over 25 years of experience in scaling high-performance organizations and has managed more than $16 billion in annual recurring revenue throughout his career. According to his biography, he leads YouTube’s Scaled Partnerships organization and oversees the growth of the platform’s global partner ecosystem. His background includes executive roles at Avid Technology and PTC, as well as experience in the FinTech sector. Schremp is a Brown University engineering alumnus and former varsity athlete recognized as a thought leader in emerging technology, creator economy dynamics, and digital media.
The webinar will be moderated by Erika Varangouli, Head of SEO & AI Search at Riverside. Varangouli previously led organic and brand teams at Semrush and has worked with organizations including Capterra, Symantec, Travelex, Asics, and HSBC. She serves as a guest conference speaker, webinar host, and awards judge.
Attendees will hear lessons from inside the YouTube ecosystem, including strategies creators employ to build and maintain loyal audiences and how brands can apply these methods to drive distribution, build brand awareness, and deliver measurable outcomes across consideration, conversion, and retention phases. The session aims to provide practical insights for marketing professionals seeking to optimize their presence on YouTube through creator-aligned approaches.
The webinar will be held online on April 23, 2026, at 1:00 p.m. EST. Riverside offers both live viewing and replay access via email signup. No cost or registration fee is mentioned on the event page.
Riverside, which hosts the webinar, provides tools for recording, editing, and publishing video content and podcasts. The company positions itself as a platform for content creators and media professionals seeking to produce and distribute high-quality audio and video programming.
