Audience Data & Operations Coordinator
Audacy is seeking an Audience Data & Operations Coordinator to support the day-to-day execution of our audience data and identity products. This role sits at the center of Sales, Product, and our vendor ecosystem, acting as a key operational resource to ensure our audience capabilities are properly built, maintained, and clearly communicated to internal teams and clients.
Key Responsibilities
- Audience & DMP Operations: Build and configure audience segments in our DMP and ad servers based on requests from Sales, Planning, and Account Management. QA and maintain existing segments, ensuring accuracy and proper taxonomy; work with third-party data vendors to ensure segments are current, correctly mapped, and performing to expectations. Troubleshoot audience delivery issues, partnering with Ad Ops and Engineering to diagnose and resolve problems quickly.
- Liaison: Sales, Product & Vendors: Support day-to-day requests across Sales, Planning, Account Management, and the Audience Product team for all audience and data related needs. Coordinate client audience onboarding requests, provide clear instructions, answer questions, and keep Sales updated when segments are live. Track and escalate audience related support tickets to the appropriate teams, ensuring timely resolution and keeping stakeholders informed throughout.
- Reporting & Cost Savings: Help produce monthly reports on audience data usage, segment performance, data cost, and margin; distribute month-end data usage reporting to vendors. Support monitoring of Audacy’s first-party data performance and assist in reporting on cost savings achieved by reducing reliance on third-party alternatives.
- GTM & Sales Enablement: Handle incoming RFP and data questionnaire requests from Sales, helping ensure questions related to privacy, data practices, and compliance are answered accurately.
Benefits: Comprehensive benefits package including health care coordination, medical, dental, vision, mental health, telemedicine, flexible spending accounts, health savings account, disability, life insurance, paid time off, 401(k) retirement plan, and more.