Audience Development Manager
City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Austin brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond.
Key Responsibilities:
- Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget
- Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
- Serve as the local keeper of the marketing calendar
- Coordinate with the central marketing team to execute giveaways and influencer campaigns
- Attend IRL events on City Cast’s behalf and ensure brand visibility
- Work in collaboration with the local Sales Executive to identify potential partnerships
- Plan and execute at least four member events per year
- Manage local PR outreach and build relationships with local media outlets
- Drive social community engagement daily across all platforms including Instagram, TikTok, Spotify, YouTube, and Reddit
- Serve as primary point of contact with City Cast Austin membership base
Qualifications:
- Strong local network and knowledge of Austin culture and community
- Marketing expertise with experience in audience development
- Social media management skills across multiple platforms
- Event planning and execution experience
- Strong communication and project management abilities
- Creative thinking and problem-solving skills