Role Summary
TrendAI is Trend Micro’s enterprise AI security brand, and the AI Security Brief podcast, influencer council, and partner-centric press program are its primary engines for building credibility with CISOs and security leaders. This role exists to keep those engines running.
The Content & Influencer Marketing Coordinator handles the operational and production layer across podcast, influencer, and content-promotion work, freeing the communications and marketing lead to focus on strategy, senior stakeholder relationships, and editorial direction. This person is detail-oriented, fast-moving, and comfortable working across a roster of external partners — podcast guests, influencers, journalists, and vendors.
Core Responsibilities
- Podcast Production Support: Own the run-of-show document for each podcast episode — drafting from template, incorporating guest research, and managing revisions through final sign-off. Coordinate guest logistics: scheduling, pre-interview prep materials, recording tech checks, post-recording follow-up. Prepare host prep cards for the show’s hosts, including guest background, suggested questions, and talking-point flags. Manage the episode publication workflow: work with the audio-production vendor, upload to the hosting platform, update episode-page copy and metadata, confirm RSS/Spotify/Apple distribution. Collaborate with the social team to draft and schedule LinkedIn promotion for each episode. Track episode performance metrics and compile them into monthly reporting dashboards.
- Influencer Program Coordination: Serve as the day-to-day point of contact for influencer partners on deliverable timelines, content reviews, and asset exchange. Maintain the influencer deliverables tracker and coordinate content-review cycles. Support webinar and co-marketing activations with logistics and coordination. Build and maintain influencer briefing documents and co-marketing one-pagers.
- Content Promotion & Campaign Execution: Execute organic social promotion across multiple channels and manage campaign metrics and reporting.