About the Role
Arena Club is seeking a Creative Content Lead to own video content strategy and production from concept to publish. You’ll create original, platform-native content that turns collectors into a community and Arena Club into a household name in the hobby. This role sits at the center where sports culture, collecting, and storytelling intersect.
Key Responsibilities
- Lead Arena Club’s video content strategy across short-form (Instagram Reels, TikTok) and long-form (YouTube, video podcast) formats
- Own end-to-end production: concept development, on-camera direction, filming, and editing without relying on external agencies
- Build on existing content pilots including the “After Hours” video podcast and develop recurring formats that grow audience and deepen community
- Develop a content calendar that connects to product launches, market moments, and cultural events in the hobby
- Attend card shows, trade events, and activations to capture content in the field
- Collaborate closely with the Marketing team and cross-functional partners to ensure content is integrated with broader campaign strategy
- Track performance across platforms and use data to continuously refine content formats and cadence
- Contribute to the long-term vision of Arena Club as a multi-platform content brand with original programming
Requirements
- 4-5 years of experience in video content creation, production, or related field, ideally at a consumer brand, media company, or sports/entertainment property
- Hands-on proficiency in camera operation and video editing (Premiere, Final Cut, or equivalent)
- Strong understanding of short-form and long-form video strategy across Instagram and YouTube
- Experience producing content in-studio and in the field
- Highly organized with the ability to manage a content calendar and production pipeline independently
- Brand-side experience preferred; agency or consulting background less relevant