Marketing Manager: Audio & Offline Media
This role will own the day-to-day execution of audio media campaigns across podcast, programmatic, and streaming channels. You will translate broader channel strategy into tactical media decisions, creative execution, budget management, and agency coordination.
The position combines hands-on campaign operations with creative development, performance optimization, and cross-functional collaboration. You will serve as a key point of contact for the media agency while ensuring campaigns remain on budget, on pace, and aligned with brand and compliance standards.
Key Responsibilities
- Own day-to-day execution of audio media across podcast, programmatic, and streaming channels, making tactical decisions within established strategic guidelines
- Manage the day-to-day relationship with the media agency, including execution, inventory management, compliance follow-through, partner accountability, and campaign coordination
- Own daily budget management, pacing, tracking, and reporting, using performance and efficiency data to inform quarterly and annual media planning
- Drive creative strategy, briefing, testing, production, and iteration for audio campaigns, while tracking performance and ensuring brand safety and compliance
- Lead creative project management for custom audience segments, social extensions, partnership initiatives, and other specialized media opportunities through cross-functional collaboration
- Support the testing and execution of new media tactics, technologies, and measurement approaches designed to improve campaign performance and growth
- Support Direct Mail and Out-of-Home campaign execution during relaunches and special projects, applying consistent standards for agency management, creative review, and performance tracking
- Partner closely with senior marketing leadership to translate broader channel strategy into effective tactical decisions and high-quality campaign execution
Requirements
- 5+ years of experience in media, marketing, or related field