Position Overview
BigDeal by Codie Sanchez — a top 10 business podcast and top 100 overall on Spotify USA — is looking for a Brand & Culture Strategist to help shape how the world sees and talks about this show. We’re already hitting millions of views and downloads organically. Now we need someone who lives at the intersection of culture, creativity, and audience obsession to grow the brand to another level.
The Opportunity
Codie Sanchez is the fastest rising voice in business, investing, and media, with 12M+ online followers. We have the content, the credibility, and the momentum. What we need is a creative mind who feels the pulse of culture before it’s obvious — someone who thinks about brand identity as much as distribution, who can make this show feel like a cultural fixture, not just another podcast.
What You’ll Own
- Brand identity and voice: Know who we are and how we should show up everywhere — visually, tonally, contextually. Protect and evolve the brand as we scale.
- Cultural positioning: Have an instinct for what’s happening in culture right now — online and IRL. Spot trends early and find ways to insert the show into the right conversations, moments, and movements.
- Social and platform fluency: Understand how content travels across TikTok, Instagram, YouTube, LinkedIn, and X. Know what native content looks like on each platform and brief or shape creative accordingly.
- Creative direction: Work with editors, producers, and design team to push the creative output. Shape thumbnails, clips, hooks, and series concepts with strong opinions and taste.
- Audience intuition: Understand who our listener is, what they care about, and what makes them share. Think about the fan experience holistically.
- Experimentation: Move fast, test ideas, learn, and iterate continuously.