Position Overview
The Haslam College of Business Office of Marketing & Public Relations seeks a Podcast and Digital Marketing Producer (Full-Time, Exempt). This position oversees the development, production, and promotion of a business college podcast and related digital marketing campaigns. This role blends content strategy, research, digital storytelling, and audience engagement to expand the reach and impact of podcast programming across digital platforms.
Key Responsibilities
- Podcast Content Development: Serve as subject matter expert to inform and shape podcast content. Research, identify, and select potential podcast guests aligned with university priorities and audience interests. Develop episode concepts, discussion topics, and interview questions. Prepare background research and briefing materials. Coordinate editorial planning, content calendars, and podcast-related activities. Align podcast themes with institutional brand and mission. Identify trends in higher education to inform episode topics. Draft episode outlines, show notes, titles, and promotional copy. Review and refine content for accuracy and consistency with university standards. Evaluate listener feedback and engagement metrics.
- Digital Marketing & Promotion: Develop and execute digital marketing strategies to promote podcast episodes and initiatives. Create compelling written and visual content for websites, social media, digital ads, email campaigns, and other digital channels. Apply SEO/GEO/AEO best practices to podcast descriptions, ads, show notes, and web pages. Generate data-informed improvements to content strategy and digital outreach. Coordinate with designers and videographers on promotional materials.
Requirements
Strong communication and organizational skills. Experience with podcast production and digital marketing. Knowledge of SEO/social media best practices. Ability to manage multiple projects and collaborate across departments.