Jorge Hermida has spent more than two decades shaping the podcasting and digital media landscape, turning raw ideas into engaging content that drives real business results. As a hands-on leader, he’s always believed that great media isn’t just about production—it’s about understanding audiences deeply and making strategic choices that amplify reach and revenue. From his early days in radio to overseeing complex networks, Jorge has honed a philosophy centered on collaboration, innovation, and measurable impact, ensuring that every project not only meets goals but pushes boundaries.
At WebmasterRadio.FM and CannabisRadio.com, where he’s served as Program Director since 2005, Jorge has built and managed teams that deliver over 30 hours of original programming each week. He’s navigated everything from creative development to marketing campaigns, leading initiatives like speaker programs for the United States Cannabis Conference and Expo that strengthened industry partnerships and expanded visibility. His work producing white-label podcasts for clients like FriendFinder Inc. brought in over $100K in revenue, proving his knack for spotting opportunities and executing them flawlessly. Earlier, at JC Radio Group from 2019 to 2023, he steered a smooth transition during a Local Marketing Agreement for WIRA AM/FM, revamping digital strategies that boosted engagement and branding across stations.
What drives Jorge is the thrill of growing audiences in a crowded digital world. He’s launched over 100 podcast series for heavyweights like Google, Yahoo, Bing, Dow Jones, Adobe, and GoDaddy, and produced more than 25,000 hours of radio content. Fluent in English and Spanish, he brings a bilingual edge to content that resonates across cultures. With a BA in Communication from Florida Atlantic University, Jorge’s approach blends technical savvy—from tools like Adobe Creative Suite and AI platforms like Grok and ChatGPT—with a keen eye for public relations and event management. Based in West Palm Beach, Florida, he’s passionate about mentoring talent and fostering environments where creativity meets strategy.