Brand Analysis

This was a project I worked on for a class while still in university. This project didn’t require me to make a video the way I did, but I had a vision of what I wanted to present and how I wanted it to be presented. The project essentially was to elaborate on how a company uses persuasion in an effort to convince viewers to purchase or take interest in their products. My video is educational while at the same time attempting to create a comfortable environment in the form of a video essay.