Chevrolet Drivers Favor AM/FM Radio Over Podcasts, New Edison Study Shows
Edison Research's Q1 2026 Share of Ear study shows Chevrolet drivers spend 90% of in-car audio time on AM/FM radio, with podcasts capturing 11% across all listening locations.
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Nielsen Integrates Triton Digital Podcast Data Into Media Planning Tool
Nielsen and Triton Digital integrate podcast audience data into Nielsen's media planning tool, enabling standardized podcast measurement in cross-media campaigns.
DAX U.S. Targets Mid-Tier Podcasts in Major Industry Expansion
Digital audio ad platform DAX U.S. enters podcasting with strategy focused on monetizing under-served middle-tier shows.
February Podcast Ad Spending: Quince Leads with $5.8M Investment
New data reveals Quince topped podcast advertising spenders in February 2026 at $5.8 million, while McDonald's saw explosive 301% growth.
Daylight Media Partners with Barometer to Enhance Advertiser Targeting
Strategic partnership brings third-party brand suitability and episodic targeting to Daylight's creator network, including shows from Shawn Ryan and Jon Stewart.