B2B Podcast Advertising: Why Business Genres Don’t Always Win
Oxford Road's latest ORBIT ranking reveals a counterintuitive truth: business-focused podcasts underperform for B2B advertisers, while news, comedy, and tech shows dominate.
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Tag: audience engagement
PodView Launches AI-Powered Podcast Website Platform With Domain Ownership
PodView launches AI-powered podcast website platform enabling independent creators to build professional sites on owned domains with audience-building tools.
Women’s Lifestyle Podcasters Build Loyal Audiences, Drive Higher Conversion Rates Than Celebrity Shows
Women's lifestyle podcasters with expert credentials are driving higher advertiser conversion rates than celebrity-led shows, with 47% of female listeners visiting sponsor websites.