Podcast Ad Market Reaches $9.2B as Research Firm Maps Industry Revenue
Owl & Co. releases podcast market analysis valuing global audio advertising at $9.2 billion, detailing regional revenue splits and identifying top 10 U.S. companies.
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Owl & Co. releases podcast market analysis valuing global audio advertising at $9.2 billion, detailing regional revenue splits and identifying top 10 U.S. companies.
Australian video advertising market reached $5.4 billion in 2025, growing 19.8 percent year-over-year, according to IAB Australia's annual State of the Nation report.
New survey reveals 40.5% of Japanese teens use podcasts monthly, with video content driving growth and high commercial engagement rates.
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