YouTube, Social Media Reshape Podcast Discovery as Listener Habits Shift
YouTube and social media now drive 61 percent of podcast discoveries, according to new research, fundamentally shifting how listeners find shows.
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Podscribe Launches Automated Social Engagement Tracking for Podcast Campaigns
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YouTube Dominates Podcast Discovery, Surpassing Traditional Apps in New Study
YouTube and social media drive 61 percent of podcast discovery, surpassing traditional podcast apps, according to new Sounds Profitable and JAR Podcast Solutions research released June 18, 2026.