Audacy Expands Premium Business Slate with Platypus Economics Partnership
Audacy has announced a strategic partnership to exclusively handle sales and distribution for Platypus Economics, the critically acclaimed podcast hosted by economist and University of Michigan professor Justin Wolfers. The partnership marks another significant addition to Audacy’s growing portfolio of expert-led business and financial programming.
Making Economics Accessible to Millions
Platypus Economics explores the economic forces shaping news, culture, and everyday decisions in ways that are clear, useful, and genuinely entertaining. As shown in the promotional imagery, Wolfers brings his signature approachable style to complex economic topics—a philosophy reflected in the show’s distinctive brand identity.
Wolfers, described by The New York Times as “Cable’s Favorite Economist,” is a professor of economics and public policy at the University of Michigan, a visiting professor at the University of New South Wales (UNSW), and a frequent expert commentator on major news networks. His mission-driven approach to economics education extends beyond podcasting into a broader digital media venture spanning newsletters, YouTube, and social platforms.
“I want to teach the world economics,” Wolfers said. “We all have a different theory for what ails us, but mine is that if most people knew a bit more economics, they could live better, richer, fuller lives. Partnering with Audacy gives me the opportunity to take that mission to a far-reaching, engaged audience.”
Expanding Reach Through Strategic Distribution
Audacy’s partnership strengthens its position in the competitive business and economics podcast space. Leah Reis-Dennis, Head of Podcasts at Audacy, highlighted Wolfers’ unique ability to make complex ideas relatable to curious audiences.
“Justin has a unique gift for translating economic ideas into the everyday—he’s the relatable expert every curious listener wishes they’d had in their college econ class,” Reis-Dennis said. “Platypus Economics is a natural addition to our best-in-class portfolio of expert-led podcasts across news, business, wellness, and entrepreneurship. We look forward to expanding Justin’s reach even further.”
With new episodes released several times per week, the partnership positions Platypus Economics for broader distribution across Audacy’s extensive network, which reaches more than 200 million listeners monthly through 220+ radio stations and premium podcast programming.
A Proven Track Record in Economics Communication
Wolfers brings impressive credentials to the partnership. A Harvard Ph.D. economist (earned as a Fulbright Scholar) and University of Sydney graduate who won the University Medal, Wolfers has taught Economics at Michigan for over a decade while collecting teaching accolades. He’s also co-authored a best-selling economics textbook and published numerous columns in the New York Times.
His ability to transform data into narratives about topics people genuinely care about—jobs, money, marriage, and happiness—has earned him recognition as one of the world’s most trusted voices on economic matters. The IMF named him among the 25 economists shaping global economic thinking.
Access and Follow Platypus Economics
Platypus Economics is available on Spotify, Apple Podcasts, YouTube, and all major podcast platforms. Listeners interested in Wolfers’ broader work can follow him on X, subscribe to his newsletter, or visit the Platypus Economics homepage.
For podcast producers and industry professionals using Podwires, this partnership exemplifies how strategic distribution partnerships amplify reach and audience engagement. As the podcast industry continues evolving, collaborations like this between established platforms and expert creators highlight the value of premium, specialized content in capturing devoted listener bases.
Source: Podwires Newsletter
