Podcast Advertising Gains Momentum as Measurement Improves, Industry Study Shows
Podcast advertising is accelerating in 2026 as measurement tools improve, with Magellan AI data showing rising ad spending and brand participation.
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Magellan AI Expands iHeartMedia Partnership to Add Broadcast Radio Attribution
Magellan AI expands partnership with iHeartMedia to add broadcast radio attribution, unifying measurement across audio and digital channels.
American Public Media Launches Inform Media Network, Unified Ad Platform for Public Radio
American Public Media launches Inform Media Network, a unified digital audio advertising platform representing 55 million monthly impressions across public radio podcasts and livestreams from 33 stations.
February Podcast Ad Spending: Quince Leads with $5.8M Investment
New data reveals Quince topped podcast advertising spenders in February 2026 at $5.8 million, while McDonald's saw explosive 301% growth.