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Triton Digital VP Rebecca Dalby urges podcast publishers to focus on total revenue maximization rather than high CPMs, citing testing showing lower programmatic floors unlock greater demand.
RSS.com survey of 195 independent podcasters finds audience growth remains top challenge as video and AI adoption reshape creator workflows.
Captivate launches marketplace connecting podcasters with advertisers, allowing creators to sell ad inventory directly while maintaining editorial control.
Owl & Co. releases podcast market analysis valuing global audio advertising at $9.2 billion, detailing regional revenue splits and identifying top 10 U.S. companies.
Sibling Rivalry podcast inks multi-year partnership with Libsyn, expanding audio and video distribution while unlocking new monetization opportunities.
State Farm and T-Mobile pioneer integrated video advertising on Apple Podcasts through Acast's platform, marking a significant shift in podcast monetization.
Digital audio ad platform DAX U.S. enters podcasting with strategy focused on monetizing under-served middle-tier shows.
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