Spotify Tests Skip Button for Podcast Ads, Sparking Industry Backlash
Spotify tests skip button for Premium users that bypasses third-party podcast ads, drawing criticism from podcast networks over revenue concerns.
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Tag: monetization
Spotify’s New Skip Button Threatens Direct-Sold Podcast Advertising
Spotify's new skip button feature allows users to bypass podcast ads not sold directly through the platform, prompting alarm from publishers dependent on ad revenue.
Realm and Disney Partnership Brings Greeking Out Back with Advertising
Realm announces a major partnership with Disney to produce and monetize premium audio content, marking the first time the hit podcast Greeking Out will be available to family-friendly advertisers.
Podcast Explores Creator Business Models, Revenue Streams for Independent Media Founders
New Media podcast explores creator monetization strategies, examining revenue models and platform independence for independent media founders.
Triton Digital VP Urges Podcast Publishers To Shift From CPM-Focused Strategy
Triton Digital VP Rebecca Dalby urges podcast publishers to focus on total revenue maximization rather than high CPMs, citing testing showing lower programmatic floors unlock greater demand.
Survey: Independent Podcasters Prioritize Audience Growth, Embrace Video and AI
RSS.com survey of 195 independent podcasters finds audience growth remains top challenge as video and AI adoption reshape creator workflows.
Captivate Launches Marketplace Connecting Podcasters Directly With Advertisers
Captivate launches marketplace connecting podcasters with advertisers, allowing creators to sell ad inventory directly while maintaining editorial control.
Podcast Ad Market Reaches $9.2B as Research Firm Maps Industry Revenue
Owl & Co. releases podcast market analysis valuing global audio advertising at $9.2 billion, detailing regional revenue splits and identifying top 10 U.S. companies.
RuPaul Stars Bob the Drag Queen and Monet X Change Sign Exclusive Libsyn Deal
Sibling Rivalry podcast inks multi-year partnership with Libsyn, expanding audio and video distribution while unlocking new monetization opportunities.
Acast Launches First Video Ad Campaigns on Apple Podcasts with Major Brands
State Farm and T-Mobile pioneer integrated video advertising on Apple Podcasts through Acast's platform, marking a significant shift in podcast monetization.