Realm and Disney Partner to Bring Greeking Out Back to Advertisers
Realm, the independent podcast network known for its focus on fandom, has announced a significant partnership with Disney that expands the company’s portfolio while opening new monetization opportunities for one of the industry’s most beloved family podcasts.
Under the agreement, Realm will produce, distribute, and monetize select Disney, National Geographic Kids, and Marvel audio properties. This partnership marks a major milestone for Greeking Out, National Geographic Kids’ hit podcast: for the first time ever, the show will be available to select family-friendly advertisers, bringing fresh revenue opportunities to the program after its extended hiatus.
A Powerhouse Podcast Returns
Greeking Out stands as one of the most popular family podcasts of all time, currently holding the #1 slot in Kids & Family on Apple Podcasts despite being away from the air. The show has generated more than 80 million lifetime downloads since launch and continues to reach millions of families each month. Hosted by creator Kenny Curtis and co-written alongside his daughter, professional writer Jillian Hughes, the podcast explores myths, heroes, and adventures that have captivated audiences for generations.
“Bringing Greeking Out back to podcast listeners with Realm is a wonderful opportunity to reconnect with kids and families who love audio entertainment,” Curtis said. “Mythology and storytelling are perfect as a listening experience; it’s a natural fit for kids and families to engage with us (and our stories) in podcast format.”
Expanded Content Library and Distribution
Beyond Greeking Out, Realm and its family-focused division Pinna will be distributing an impressive slate of titles, including:
- Disney’s Frozen: Forces of Nature
- Marvel’s acclaimed scripted audio library, including Wolverine: The Long Night
- The Wastelanders saga
- Marvels
- Squirrel Girl: The Unbeatable Radio Show!
Select titles will be available early and ad-free for families on Pinna, Realm’s award-winning audio streaming service, offering a dual-monetization approach that serves both advertiser-supported and premium subscription audiences.
New Episodes Coming Every Two Weeks
Greeking Out will launch new episodes every two weeks, ensuring consistent engagement with the millions of families who have made the podcast part of their listening routines—particularly in the car and kitchen, according to Realm leadership. The always-on programming model supported by brand partnerships represents a refreshed approach to family podcast monetization in an increasingly competitive market.
“Greeking Out has been part of so many families’ listening routines in the car and the kitchen, and we’re excited to work with Disney to bring new episodes to fans everywhere,” said Molly Barton, CEO and co-founder of Realm. “Realm’s launch of new episodes everywhere podcasts are available is supported by wonderful brand partners, while families who’d prefer an ad-free experience can listen on Pinna.”
Industry Significance
This partnership underscores the growing importance of major media companies investing in podcast production and distribution. Realm, led by executives from CAA, ESPN, Disney, Penguin Random House, Warner Bros, and NBCUniversal, has established itself as a formidable player in premium audio content. With over a hundred award-winning podcasts and partnerships spanning major entertainment brands, the company continues to demonstrate that quality family content remains a viable and valuable segment of the podcast ecosystem.
For podcasters and audio professionals looking to understand industry trends, this deal signals strong demand for family-friendly content, robust advertising support for ethical, brand-safe programming, and the continued viability of beloved properties returning to active production.
Source: Podwires Newsletter
