Major Pizza Chain Drives Gen Z Engagement With Video Podcast Campaign
Major pizza chain increases product awareness 30 points through video podcast campaign with Libsyn and The LOL Podcast targeting Gen Z audiences.
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Tag: podcast advertising
AMP Task Force Launches Cross-Platform Alternative to Podcast Downloads
The Audio Measurement Accord introduces a unified measurement standard to replace the fragmented download metric, addressing a billion-dollar gap in advertiser trust.
Oxford Road Data Reveals Top International Markets for Podcast Advertising
New research identifies four key international podcast markets ready for US brand investment, backed by $1.8 billion in campaign data.
Acast Achieves First-Ever Profitable Q1 with 31% Organic Growth
Podcast platform Acast reports milestone first quarter profitability driven by disciplined cost management and strong revenue growth across all regions.
SXSW 2026 Highlights Authenticity, Video Strategy as Podcast Industry Matures
Podcast industry leaders at SXSW 2026 emphasize authenticity and strategic focus while warning against AI-generated content and simultaneous video expansion across multiple platforms.
Bumper Launches Score System to Unlock $1 Billion in Podcast Ad Spending
Bumper launches Bumper Score metric to verify podcast ad delivery and unlock $1 billion in advertising investment starting May 2026.
Women’s Lifestyle Podcasters Build Loyal Audiences, Drive Higher Conversion Rates Than Celebrity Shows
Women's lifestyle podcasters with expert credentials are driving higher advertiser conversion rates than celebrity-led shows, with 47% of female listeners visiting sponsor websites.
SiriusXM Media & AdsWizz Partner with Barometer for Advanced Podcast Targeting
Major integration brings episode-level brand suitability targeting to the largest podcast advertising ecosystem, addressing key scalability challenges.
NextAud.io Becomes AdsWizz’s Exclusive MENASA Sales Representative
Dubai-based NextAud.io expands partnership with AdsWizz, gaining exclusive sales rights across seven Middle Eastern markets and preferred reseller status in Asia.
Libsyn Reports Record Growth, Launches Audience Network for 2026
Podcast hosting giant achieves 48% revenue growth and doubles upfront advertiser commitments while expanding creator monetization access.