Podcast Partnerships Drive Growth for Creators, Brands Seeking Targeted Audiences
Podcast partnerships between brands and shows, and between podcasters themselves, are driving audience growth and brand awareness in the audio industry.
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Tag: podcast advertising
Podcast Industry Leaders Debate Measurement Standards and AI’s Role in Production
Five podcast industry leaders debate measurement standardization and AI's expanding role in production, distribution and discovery as podcasting enters its next growth phase.
Acast Reports Strong Q2 Growth, Positive EBIT, and Major Creator Partnerships
Acast delivered 29% organic growth in Q2 2026 with operating profit turning positive and major partnerships including The Washington Post and Seth Meyers Podcast.
Podcast Listening Reaches Record Levels as Consumers Prioritize Content Over Celebrity Hosts
Nearly 8 in 10 consumers listen to podcasts monthly, with 48 percent reporting increased listening, according to a Clutch survey released July 9, 2026.
Triton Digital VP Urges Podcast Publishers To Shift From CPM-Focused Strategy
Triton Digital VP Rebecca Dalby urges podcast publishers to focus on total revenue maximization rather than high CPMs, citing testing showing lower programmatic floors unlock greater demand.
Spotify Expands Podcast Ads to Amazon DSP with Direct Integration
Spotify and Amazon deepen their partnership, bringing podcast inventory to Amazon DSP advertisers for the first time with direct integration and expanded global reach.
Podscribe June 2026 Rankings: NPR Climbs, Spotify Holds Top Spot
NPR expands its footprint with three top-10 podcasts, while Spotify maintains dominance and new advertisers join the rankings.
Podcast Audiences Defy Age, Gender Stereotypes, Study Finds
Study shows podcast audiences are more demographically diverse than industry stereotypes suggest, challenging age and gender assumptions advertisers use for targeting.
Podcast Ad Market Reaches $9.2B as Research Firm Maps Industry Revenue
Owl & Co. releases podcast market analysis valuing global audio advertising at $9.2 billion, detailing regional revenue splits and identifying top 10 U.S. companies.
Southeast Asia Emerges as Fastest-Growing Podcast Market, Attracting Advertisers
Triton Digital identifies Southeast Asia as one of the world's fastest-growing podcast markets, driven by mobile-first audiences and extended commuting times across major economies.