Podcast Audiences Defy Age, Gender Stereotypes, Study Finds
Study shows podcast audiences are more demographically diverse than industry stereotypes suggest, challenging age and gender assumptions advertisers use for targeting.
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Tag: podcast advertising
Podcast Ad Market Reaches $9.2B as Research Firm Maps Industry Revenue
Owl & Co. releases podcast market analysis valuing global audio advertising at $9.2 billion, detailing regional revenue splits and identifying top 10 U.S. companies.
Southeast Asia Emerges as Fastest-Growing Podcast Market, Attracting Advertisers
Triton Digital identifies Southeast Asia as one of the world's fastest-growing podcast markets, driven by mobile-first audiences and extended commuting times across major economies.
Otonal Launches Audio Localization Service for English Podcasts in Japanese Market
Otonal Inc. launches audio localization service to help global brands adapt English podcasts and ads for the Japanese market, addressing linguistic and cultural challenges in audio storytelling.
Planet Money Author Launches Food Economics Podcast via Libsyn Partnership
Alex Mayyasi partners exclusively with Libsyn to launch Gastronomics, a new audio and video podcast exploring the business and economics behind food trends.
Major Pizza Chain Drives Gen Z Engagement With Video Podcast Campaign
Major pizza chain increases product awareness 30 points through video podcast campaign with Libsyn and The LOL Podcast targeting Gen Z audiences.
AMP Task Force Launches Cross-Platform Alternative to Podcast Downloads
The Audio Measurement Accord introduces a unified measurement standard to replace the fragmented download metric, addressing a billion-dollar gap in advertiser trust.
Oxford Road Data Reveals Top International Markets for Podcast Advertising
New research identifies four key international podcast markets ready for US brand investment, backed by $1.8 billion in campaign data.
Acast Achieves First-Ever Profitable Q1 with 31% Organic Growth
Podcast platform Acast reports milestone first quarter profitability driven by disciplined cost management and strong revenue growth across all regions.
SXSW 2026 Highlights Authenticity, Video Strategy as Podcast Industry Matures
Podcast industry leaders at SXSW 2026 emphasize authenticity and strategic focus while warning against AI-generated content and simultaneous video expansion across multiple platforms.