College Radio Embraces Digital Transformation
Global audio streaming platform Zeno Media has announced a strategic partnership with WWHR-FM, Revolution 91.7, the student-led radio station at Western Kentucky University. The collaboration will power the station’s digital streaming capabilities while providing access to advanced programmatic audio tools and monetization opportunities.
As shown in the partnership announcement image, this alliance brings together Zeno Media’s established streaming infrastructure with Revolution 91.7’s commitment to alternative programming and student development.
Expanding Beyond Traditional Broadcast
Through this partnership, WWHR-FM will leverage Zeno’s technology to strengthen its digital presence across mobile, web, and connected devices. The expanded distribution allows the Bowling Green-based station to reach listeners far beyond its local FM broadcast footprint while maintaining the creative integrity that defines college radio.
“College radio plays a unique role in the audio ecosystem, both as a platform for new voices and as a training ground for future industry leaders,” said Nikols Latuff, Chief Growth Officer at Zeno Media. “This partnership is about giving them the tools to grow their audience, strengthen their digital strategy, and take greater ownership of their streaming and monetization opportunities.”
Student-Centered Learning Environment
WWHR-FM serves as a hands-on training ground for the next generation of media professionals, offering students real-world experience in broadcasting while delivering diverse programming including alternative music, specialty shows, and student-produced content throughout South Central Kentucky.
Dr. Ed Cohen, Adjunct Faculty in Western Kentucky University’s Department of Broadcasting, emphasized the partnership’s educational value: “Partnering with Zeno Media allows us to extend that experience beyond the FM dial, giving our students and our station more flexibility, more reach, and new ways to engage listeners.”
Modern Tools for Creative Expression
Student General Manager Rachel Comella highlighted how the partnership aligns with the station’s growth objectives: “We’ve worked hard to rebuild WWHR-FM into a station that reflects both our creativity and our community. This partnership with Zeno Media gives us access to the tools and technology shaping the future of audio.”
The collaboration provides WWHR-FM with greater control over its streaming inventory, including access to programmatic advertising tools that enable the station to manage and monetize its own advertising relationships—a crucial capability for sustaining college radio operations.
About the Partners
Zeno Media has served audio content creators in over 100 countries for more than a decade, offering streaming, podcasting, mobile apps, and AI-built tools for broadcasters. Revolution 91.7 operates as a listener-supported college radio station, focusing on alternative rock, indie music, and community engagement while training future broadcasting professionals.
Source: Podwires Newsletter
