Podcast Audiences Defy Age, Gender Stereotypes, Study Finds
Study shows podcast audiences are more demographically diverse than industry stereotypes suggest, challenging age and gender assumptions advertisers use for targeting.
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Category: Business & Media
Survey: Independent Podcasters Prioritize Audience Growth, Embrace Video and AI
RSS.com survey of 195 independent podcasters finds audience growth remains top challenge as video and AI adoption reshape creator workflows.
Measurement Becomes Essential Tool For Scaling Digital Audio Advertising Industry
Industry experts identify standardized measurement as essential for scaling digital audio advertising and enabling podcasts to compete for larger advertiser budgets.
Mondo Metrics Joins ElevenLabs Grant Program to Expand Audio Analytics
Mondo Metrics joins ElevenLabs' startup grant program to expand content intelligence offerings using voice AI technology for deeper podcast and audio analysis.
Miroma Group Acquires Ad Results Media in Major U.S. Market Push
Miroma Group acquires majority stake in Ad Results Media, one of the world's largest podcast and audio media buyers, in major U.S. market expansion.
Captivate Launches Marketplace Connecting Podcasters Directly With Advertisers
Captivate launches marketplace connecting podcasters with advertisers, allowing creators to sell ad inventory directly while maintaining editorial control.
British Audio Awards Expand to Include Podcasts in Second Year
British Audio Awards expands to include podcast categories in second year ceremony scheduled for November 23, 2026.
Podcast Ad Market Reaches $9.2B as Research Firm Maps Industry Revenue
Owl & Co. releases podcast market analysis valuing global audio advertising at $9.2 billion, detailing regional revenue splits and identifying top 10 U.S. companies.
Survey Finds Captions Boost YouTube Podcast Performance, But Only 24% of Creators Use Them
Headliner survey of 250 podcasters shows captions boost YouTube podcast views, impressions and engagement, yet only 24 percent of creators use them consistently.
Southeast Asia Emerges as Fastest-Growing Podcast Market, Attracting Advertisers
Triton Digital identifies Southeast Asia as one of the world's fastest-growing podcast markets, driven by mobile-first audiences and extended commuting times across major economies.