Spotify’s New Skip Button Threatens Direct-Sold Podcast Advertising
Spotify's new skip button feature allows users to bypass podcast ads not sold directly through the platform, prompting alarm from publishers dependent on ad revenue.
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Category: Business & Media
Industry Standards Drive Confidence in Podcast Advertising Measurement
IAB Tech Lab Podcast Measurement Guidelines drive advertiser confidence by standardizing metrics across publishers, addressing fragmentation that previously hindered podcast advertising investment growth.
NPR Promotes Moffett and Seifollahi in Leadership Restructuring
NPR promotes Bryan Moffett to Senior Vice President of Transformation and Michael Seifollahi to Vice President of Audience Technology and Data.
Cineverse Launches VAUDIO to Convert Podcast Ads Into Connected TV Campaigns
Cineverse launches VAUDIO, a tool that converts podcast and audio ads into connected TV campaigns without traditional video production, targeting $12 million in annual revenue.
iHeartMedia Q2 Revenue Rises 4.7% on Podcast Growth, Digital Unit Outpaces Radio
iHeartMedia reports Q2 revenue of $977 million as podcast revenue surges 20.7% and digital audio unit outpaces traditional radio for sixth consecutive quarter.
SiriusXM COO Wayne Thorsen Departs as Company Posts Strong Q2 Earnings
SiriusXM Chief Operating Officer Wayne Thorsen departs after less than two years with the company as it reports strong Q2 earnings driven by podcast advertising growth.
Audacy Expands Podcast Slate With Exclusive Partnership for Bunnie Xo’s ‘Dumb Blonde’
Audacy partners exclusively with creator Bunnie Xo to distribute her top-ranking 'Dumb Blonde' podcast, expanding its entertainment and women's lifestyle content slate.
Podcast Network The Roost Relaunches as Podium, Signs Trisha Paytas Deal
Podcast network The Roost relaunches as Podium on July 23, 2026, signing Trisha Paytas' Just Trish as first major partnership under the video-first brand.
Podcast Advertising Gains Momentum as Measurement Improves, Industry Study Shows
Podcast advertising is accelerating in 2026 as measurement tools improve, with Magellan AI data showing rising ad spending and brand participation.
Podcasters Urged to Harness Press Releases for Audience Growth and SEO Benefits
Press releases emerge as underutilized tools for podcast promotion, offering media coverage, listener growth, and SEO benefits when strategically distributed.